I-Shampoo akulula ukuyicosha. Brands kukhiqiza imikhiqizo ephezulu izinga ngamanani angabizi. Kodwa-ke, ukuthola eyodwa evumelana nohlobo lwakho lwezinwele akulula kakhulu. Imikhiqizo ekhiqiza izimonyo zezinwele eziqeqeshiwe - Vidal Sassoon.
I-Vidal Sassoon - ikhwalithi sonke isikhathi
About Vidal Sassoon Shampoo
Imikhiqizo yalolu hlobo, ama-shampoos, yakhangiswa kuthelevishini ngawo-1990s. Ngaleso sikhathi, kwakubonakala kubasebenzisi ukuthi basebenza kahle uma kuqhathaniswa nemali ekhishwe eSoviet Union, ngoba kwakungokokuqala ukungena esifundeni saseRussia sanamuhla sisuka "West". Ngo-2000s, igama lahliswa ukuthi yi-Wash & Go futhi kwaba nzima ukulithola ezitolo. Ngeminyaka ka-2010, wanyamalala ngokuphelele emashalofini. Ngakho-ke, manje kungokwesigaba sezimonyo ze-retro.
Idalwe nguVidal Sassoon. Igama lalomuntu selibe yigama lasekhaya. Ubenezikole eziyi-13 zokucwala izinwele nezinwele ezingama-26 ezingaziwa. Ekupheleni kwalelikhulu lama-20 leminyaka, wayethathwa njengesazi emkhakheni wobuhle nokunakekelwa kwezinwele.
Ngaphambi kokuqala komsebenzi wakhe, izinwele zezinwele zazisefeshini, ezazilungiswa ngosizo lwe-briolin, i-varnish, njll. Inqubo yokudalwa kwabo yayide futhi iyinkimbinkimbi, ilimaza izinwele. Le nkosi yethule ama-haircuts angadingi isitayela. Manje, ukudala imfashini yefashini, bekuyanele ukugeza izinwele zakho bese zomile ngokwemvelo. Kwasindisa izinwele. Uchungechunge lwezimonyo lwe-shampoos ye-vidal sassoon wanakekela ngempumelelo futhi wabuyisela ama-curls.
Izimonyo ezisezingeni eliphezulu
Assortment Geza uhambe
Uhla lwama-shampoos womkhiqizo selwandisiwe ngokuqhathaniswa nama-90s. Kodwa-ke, ukuyithola eRussia kwakungelula. Izindlela zemigqa ethandwa kakhulu, kepha, ngezinye izikhathi zingatholakala:
- ICherry Almond - uchungechunge lwemikhiqizo yokuswilisa nokuvikela izinwele ngephunga elihlukile,
- I-Colourfinity - umugqa wezinwele ezinemibala. Ivikela umbala, inika ukukhanya,
- Omile - uchungechunge lwama-shampoos awomile ezinhlobo ezahlukile zezinwele (kufaka phakathi ezedayiwe),
- I-Hydro Boost - uhla lwe-hydrate ejulile,
- I-Sculpted - i-shampoo esiza ukudala ama-curls amahle e-wavy,
- Khulisa futhi Phakamisa engeza ivolumu.
Amathuluzi amaningi abuyele futhi avikele ama-curls, abanike amandla.
Izinzuzo kanye nokubi kwendawo yochwepheshe
I-Shampoo ibonwe yi-Wash & Go Sassoon, yize ingewona umkhiqizo owaziwa kakhulu nge-premium class, isenabalandeli abambalwa.
Baqokomisa izici ezilandelayo ezinhle zezingoma zomkhiqizo:
- I-shampoo yohlobo lokuqala ayibizi kakhulu
- Amabhodlela amasha anomklamo okhangayo,
- Elula ukusebenzisa ivolumu ye-vial,
- Iphunga elimnandi lenza inqubo yokugeza iphumule,
- Kulula ukuyisebenzisa, amagwebu kahle,
- Susa ngempumelelo ukungcola ezinweleni,
- Ayisomisi isikhumba,
- Ibuyisa isakhiwo sezinwele kahle
- Yondla ngempumelelo ama-curls,
- Vikela imichilo nesikhumba emiphumeleni emibi yendawo (ngokukhetha imali okuhle),
- Ama-shampoos amaningi asendaweni yonke, alungele noma yiluphi uhlobo lwezinwele,
- Ngezikhathi ezithile, awukwazi ukusebenzisa isimo somoya,
- Kusiza ukuhlanganisa
- Isigaxa sebhodlela elilula,
- Kulula ukukhipha.
Kodwa-ke, abanye balabo abaye bazama leli khambi abalibonisi okuhle kuphela. Babone ukushiyeka okuningi. Phakathi kwazo kukhona:
- Ukuntuleka kwamaphuzu okuthengiswa eRussia. Ithuluzi lingathengwa kuphela kumasayithi angaphandle,
- Abanye bathi umbala wezinwele ezidayiwe uyahlanzwa
- Uma uchungechunge lukhethwe ngokungafanele, lungoma izinwele.
Izimali zeBrand zisebenza kangcono ngokuhlanganiswa. Kunconywa ukuthenga i-shampoo, i-balm, imaski neminye imikhiqizo yalo mkhiqizi. Yilapho-ke kuphela lapho bezoveza khona ngokuphelele ikhwalithi yabo kanye nokusebenza kwabo.
Ukusikeka izinwele: "BHEKA KAKHULU ENKOSINI!"
Cishe isimo esifanayo sabusa emazweni omhlaba asentshonalanga ngasekupheleni kweminyaka engama-50, lapho insizwa yezinwele encane futhi eqhoshayo uVidal Sassoon (yebo, yebo lelo shampoo) enza uguquko oluqhathaniswa nolwamandla okubhubhisa nalawo eminyakeni engama-30 ngaphambi kwakhe mademoiselle Coco ngemfashini. Lesi sakamuva sisindise izintokazi ku-corsets, ngenkathi iSassoon ibakhulula isigqoko sezinwele nakulayini osindayo obude, odale ubunzima obungenhla.
Eminyakeni yama-60s yokuqala, lo nzalo yabafuduki base-Ukraine, owazalelwa futhi wakhulela esifundeni saseLondon empofu, wethula umhlaba "nge-bob" yakhe eyaziwayo yesithathu yamashumi amathathu - ukugunda izinwele kwePhoyinti amahlanu. Imigqa ecacile egcizelela i-geometry yobuso, hhayi igramu ye-varnish - inguquko! Ifomu elisha aliphikanga kuphela “izingane” ezinenqwaba, kodwa futhi nama-slippy hippies, ukunyakaza okwakuthola amandla kuphela ngeminyaka yama-50s. "Ukuya esihogweni lesi salukazi esidala ekhanda lami!", Wakhomba imidwebo eyinkimbinkimbi yeVidil futhi washumayela indlela entsha ngokuphelele yezitayela zezinwele.
Okokuqala, ukugunda izinwele okuhle kufanele “kusebenze” ngokwako, ngaphandle kwesitayela. Okwesibili, kumele acabangele izimfanelo zomuntu wesifazane ezithile, akunakwenzeka ukwenza ifomu lesintu elizolingana wonke umuntu. Okwesithathu, ubuciko bezinwele buhlobene nobuciko bomsunguli: kubalulekile ukuqonda ifomu nokusebenza ngemigqa, futhi ungalingisi izinhlaka zabanye abantu.
UVidal Sassun wazakhela izinwele zakhe ezidumile ngokwezimpawu ezithile zomhlaba (ama-point) - ama-bangs, i-whisky, i-nape, njll. Ukunaka ngokukhethekile ukwahlukanisa, i-hairline, i-geometry ye-nape nekhona lapho izinwele zeklayenti zazinqunywe khona.
Isithombe esidumile sikaNancy Kwan eVogue
Umbono omusha uvuse lo mboni, le nkosi encane yaqala ukuhanjelwa ngabesifazane abasezingeni eliphezulu, kwabe sekuthi lapho uVogue engena ebhizinisini, eshicilela isithombe somlingisi uNancy Kwan enezinwele ezivela kuSassoon esembozweni, ngemuva kwalokho wahluleka ngisho ukumemeza wathi "ukugoqa konke ..." njengoba kuqhubeka imicimbi ziphenduka ngejubane le-breakneck. I-Sassoon's Philosophy - "Ifomu ne-Natural Healthy Luster - Ngaphezu kwakho Koke!" - Ukusekelwa okungalindelekanga phakathi kwezixuku: bakwazisa ukusebenziseka kwezinwele ezazihamba nomvakashi.
Amahora asetshenziswa ngumlungisi wezinwele ukufeza umugqa ongenakulungiswa avuzwa ngomphumela ongakaze ubonwe: ukufaka isitayela sezinwele okusha kwathatha ingxenye yeshumi yomzuzwana - ngokufana nokuthi kuthatha kanjani ukunikina ikhanda lakho.
UMia Farrow no haircut odumile we-pixie
Mia Farrow, 1968
Mia Farrow, 1968
UPeggy Moffitt, 1965
IZIMPAWU ZOKUVELA KWI-HAIRDRESSER ART
Le nkolelo-mbono yakha isisekelo somqondo we-salon owavulwa okokuqala nguVidal Sassoon eLondon naseMelika. Isiqubulo esenziwe yinkosi uqobo - "Uma ungabukeki kahle, khona-ke asibukeki kahle" ("Uma ungabukeki kahle, asibukeki kahle") wayethandwa ngamakhasimende abelangazelela ushintsho, futhi vele ngonyaka ka-1965 INew York Times ibize ngokusobala iSassoon ngokuthi amaBeatles of Hairdressing! Futhi lokhu, ngendlela, akunakubizwa ngokuthi ukuhaba - isitayela sama-70s senziwa kakhulu ngalo muntu.
Ekuqaleni kweminyaka yama-80s, uVidal Sassoon waphenduka isizinda esiphilayo, igunya lakhe laliphezulu kakhulu kangangokuba enye yeziteshi eziphambili zethelevishini yethule uhlelo "Usuku Olusha noVidal Sassoon", lapho akhuluma khona nezinkanyezi ngabaphezulu futhi okwamanje wabelana ngamazwana akhe anzima mayelana isitayela sabo.
Inganekwane yelanga
Kodwa-ke, le ndaba yalo muntu omangalisayo ayifani kangako nenganekwane. Ukukhuphuka obekulandela ukusungulwa kwe-Five Point Cut futhi kwaletha udumo nemali kwaSassoon kwaphela ngokuhamba kwenkathi yeDisco. Eminyakeni yama-80s, ubukhazikhazi bathathelwa indawo yisiko le-punk, akekho owayedinga ama-bangs acocekile nezingono. Umugqa wama-shampoos nezinwele ezigqokile u-Vidal Sassoon wasungula futhi wanelungelo lokushicilela (yebo, i-Vosh & Go efanayo, okukhangiswe ngayo kwavusa ukwazi okungakulungele kwezakhamizi zangemva kweSoviet), kuthengiselwe iProcter & Gamble.
Isilo samazwe omhlaba sikhiphe konke okwakungakhona kusuka enkazimulweni yenganekwane esegugile futhi sayibhala buthule salubeka uphawu lomkhiqizo, ukuze singafuni ukuncintisana nolayini ophambili - uPanteneProV. Ngo-2004, uVidal Sassun wazama enkantolo ukuthi aphikise isinqumo senkampani yezentengiselwano yokuchitha lo mkhiqizo, kepha inkantolo yalahleka, ngoba ngaleso sikhathi wayengasenamalungelo kumkhiqizo obizwa ngegama lakhe. Izinto bezingahambi kahle ku-salon noma, futhi ngasekupheleni kweminyaka yama-1990s bekufanele kuthengiswe, futhi enye ingxenye bekufanele ivalwe.
Naphezu kweqiniso lokuthi uVidal Sassun wayexakeke impilo enempilo futhi ephuza ujusi wegciwane njalo, ezijwayeza i-yoga futhi ezigwema noma yimiphi imikhuba emibi, iminyaka embalwa edlule usibekelwe ukugula okungathi sína. Ukuxilongwa umdlavuza, ukwehluleka kwebhizinisi kanye nokuqothuka kwangempela - emgudwini we-parabola, impilo ibuyisele lo mfazi ezikhundleni zakhe zangempela. Ngo-2010, kwakhishwa idokhumenti ethi "Vidal Sassoon", eyayichaza isiphetho kanye nokufezeka kwale ndoda, kepha imibono yabablogi kanye nezintatheli zomoya "kaNkulunkulu, ngabe uyaphila?!" abazange bengeze inkanyezi yakudala yethemba ... UVidal Sassoon washona ngonyaka wama-84 wokuphila kwakhe eNew York, idolobha elake lamenza waba yinganekwane, base bemane bakhohlwa ngaye.
Akukaziwa ukuthi imfashini ibizoqhamuka kanjani-ke uma ku-Sassoon yama-63 engazange enze inguquko yakhe encane - ubani owaziyo, mhlawumbe besizoba nezitayela ze-monolithic ekhanda lethu futhi ngangiyogebha ikhanda lami ngommese owazuza ifa likagogo . Noma mhlawumbe ubengeyena, ngakho-ke omunye umlungisi wezinwele osemusha nozikhukhumezayo ngabe uthumele izitayela zakudala esihogweni ... Yebo, ngokuvamile, akunandaba, umlando wezingqondo zokuzithoba awubekezeleli, futhi kwakunguVidal Sassun owaba umuntu ogama lakhe labizwa kubalungisi bezinwele njengephasiwedi engcwele omama bethu, futhi okuchebwe izinwele zabo eziphelele kusaphindwa futhi kwenziwa kabusha ngamakhosi emazweni ahlukahlukene omhlaba.
Ebonga kakhulu ngakho kubo bonke abesifazane abakhululiwe nabasikwe kahle baseMpumalanga nabaseNtshonalanga.
Isitolo sezinwele
UCoco Palm ungumlungisi wezinwele oqeqeshiwe eKhabarovsk - izinwele zezinsikazi nezowesifazane, izinwele zezinwele zanoma iyiphi inkimbinkimbi, ukufakwa kombala wezinwele, ukugqamisa, ukwelapha kanye nokuvuselela ukwelashwa kwezinwele kunikezwa amakhosi ethu amahle, ochwepheshe emkhakheni wabo. Ngezikhathi ezikhethekile nezikhathi ezikhethekile, sizokunikeza izinhlobo zezinwele eziyinkimbinkimbi futhi ezihlotshiswe ngendlela ehlukile: usebenzisa ama-rhinestones, i-floristry kanye nama-curls angamanga. Isithombe esikhethiwe kanye ne-stylist sizokwenza abanye bahlonishwe ukubukeka kwakho.
I-Manicure, i-pedicure
Ama-salon amahle ahlinzeka ngezinsizakalo ezisezingeni eliphakeme zezipikili, futhi kulokhu asikho njalo. Amakhosi we-salon yethu azokwenza ngokucophelela nangokucophelela ukwenza okwenziwe ngomunwe, ngezinyawo kanye nokwenza izinqubo zesikhumba sezandla nezinyawo, ukuze ihlanzeke, ibushelelezi futhi ithambe, futhi izipikili zinikeze ubumnandi obuhle. Sifunda njalo amasu amasha futhi sisebenzise izinto ezivela kumikhiqizo eyenziwe kahle.
I-cosmetology
Sizokunikeza ngezinsizakalo zokunakekelwa nokuhlanzwa kobuso banoma yiluphi uhlobo lwesikhumba. Isikhumba esomile somuntu, ukuvuselela isikhumba sokuguga, ukuhlanza, nokuxubha ezinye zezinqubo ezaziwa kakhulu ezinikezwa yi-beautician ye-salon yethu yobuhle. Izinsizakalo ezinikeza ubuhle be-salon - i-cosmetology ye-hardware ithandwa kakhulu. Phakathi kwazo, i-Photorejuvenation, ama-microcurrents, ukuhlanzwa kobuso be-ultrasonic, njll. Kuyathandwa kakhulu. Ukuvakasha kwakho kuhambisana nokubonisana kwamahhala kochwepheshe, ukwamukelwa kwenqubo yezimonyo ekhethiwe nokungabikho kokuphambana kunqunywa.
Njengoba usukhethile uhlobo lokuthambisa owuthandayo, ungaqiniseka ukuthi ngeke uyilimaze impilo yakho. Ochwepheshe abangochwepheshe be-salon yethu bazokunikeza impilo enhle ejwayelekile, i-anti-cellulite massage, i-back massage, i-massage yobuso kanye nezinye izindlela zokwelapha ze-spa.
Studio yethu yobuhle inikezela ngezinsizakalo zokwakha. Ukuzakhela okwenziwe ngeziqu eziphakeme kuzokwenza ubuso bakho buhluke futhi bungalibaleki, ngoba leli yikhadi lebhizinisi lowesifazane. I-wizard izobheka okuthandayo futhi inikeze amathiphu wobuhle wokwenza indlela oyithandayo ekhaya ngokwakho.
I-solarium izokuvumela ukuthi ube ne-ngakhale ne-bronze-chocolate tan unyaka wonke. Siqapha ngokucophelela ukuphepha nobude benqubo, sisebenzisa izindlela ezahlukahlukene zokushuka, ngokuya ngezifiso zeklayenti. Ngemuva kokulashwa okumbala ukushubile, uzophawula ushintsho oluhle ekubukekeni kwakho.
Isitudiyo sethu eKhabarovsk sinikela ngezinsizakalo ezisezingeni eliphakeme nezinsizakalo ze tattoo zesimanje. Igumbi le-tattoo lihlangabezana nazo zonke izidingo zokuhlanzeka futhi likuvumela ukuthi ubuke amashiya, izindebe, izinkophe, ukubhoboza. I-wizard eqeqeshiwe izonikeza izincomo ezizokwenza isithombe sakho sihluke.
Kumhlophe mhlophe
Sinikeza ubuchwepheshe bamuva bokuqhakambisa amazinyo aze afike kumathoni ayi-16 esimisweni esisodwa. I-mousse ekhethekile nesibani se-LED zivumela uchwepheshe ukuthi akwazi ukwenza amaseshini amhlophe wokusebenzisa isikhathi esifushane futhi angenabungozi ngokuphelele. Uma ufuna ukwenza mhlophe amazinyo akho ngokushesha - wamukelekile ku-salon yethu!
Kungani ngikhetha Coco Palm Salon?
Ukuguqukela kithi, ungathembela lonke uhla lwezinsizakalo zobuhle zanamuhla. I-salon yethu itholakala maphakathi neKhabarovsk, nokushintshana okuhle kwezithuthi nokupaka.
I-Khabarovsk inezinhlobonhlobo eziningi zokuhlobisa izinwele kanye nezinwele futhi ungazi uzibuze lo mbuzo - iziphi izaluni okufanele uzikhethe.
Kungani sinikela ukusikhetha?
Abasebenzi bethu benziwa ochwepheshe abaqeqeshiwe nabanolwazi kuphela abebesebenza embonini yezobuhle iminyaka eminingi. Inhlanganisela enhle kakhulu yamanani nekhwalithi yomsebenzi ngokuqinisekile kuzokujabulisa, futhi umoya wethu opholile nowamukelayo uzokwakha isimo esihle sosuku lonke!
Sikholwa ngokweqiniso ukuthi ukuvakashela i-salon "Coco Palm" eKhabarovsk, nakanjani uzofuna ukubuya futhi ube yikhasimende lethu elijwayelekile!
Yabelana nabangane
Ubaba we-shampoo wayengumqambi emhlabeni wokulungisa izinwele, indoda yangempela yomkhiqizo enezikole eziyi-13 kanye no-salon abangama-26 begama lakhe, elisemazweni amaningi - uVidal Sassun.
"Izitayela ze-Chanel," njengoba i-Kuafer ebukekayo ibizwa, yazalwa ngoJanuwari 17, 1928 emndenini ompofu kaNathan noBetty Sassoon. Uyise wayevela kumaJuda amaGrikhi, kanti unina wayevela eRussia. Ubaba wawushiya lo mndeni lapho uVidal eneminyaka emihlanu, futhi kusukela eneminyaka eyi-14 wathola umsebenzi wokufunda izinwele lapho enza ukunquma ikusasa lakhe. Njengoba esethathe indawo ngokwahlukanisa izinwele okungezona ezejwayelekile, iSassoon yaphelela kwelinye lamasonki aphakathi neLondon, ukusuka lapho ukunyuka kwayo ukuya e-Olympus enemfashini kwaqala.
Ngaphambi kweSassoon, izinwele zazigobile, zenziwe isitayela, zigcwaliswa nge-varnish noma nge-briolin futhi zinikeze i-grey ukwakheka okwakungeke kuhlale kuzinwele ezingafakwanga. Ukuya endaweni yokulungisa izinwele kwakubonwa njengomkhuba olungcwele. UVidal Sassoon waba ngowokuqala ukuqagela ukusebenzisa izimfanelo zezinwele zezinwele - okokuqala, ukubukhali nokukhamba kwabo. Wangenisa ama-haircuts wemfashini, ngesitayela osivele unikine ikhanda. Ifomula esekwe eLondon e-Wash-and-wear (“My-and-wear”) idale amazinga amasha okulula nokuvumelana. Ngokushesha igama elithi "sassooning" laqhamuka ekuhlanzeni izinwele, okukhombisa umjikelezo ophelele wokusebenza nomsebenzi weklayenti e-Sassoon, ukuqala kwayo kwakuyingxoxo esondelene - okungenani ihora.
Eminyakeni yama-70s, ukugunda izinwele kweSassoon kwaba yinto eshaywayo ngisho naseSoviet Union engashintshiwe - abaningi bachebulwa izinwele zabo ngaphansi kukaMireille Mathieu, owagqoka izinwele ezisesitayeleni zezinwele ezivela eLondon. Futhi ngeminyaka yama-80s, i-Vidal Sassoon shampoo yaba uhlobo lokuqala lwaseNtshonalanga lokukhuthaza kakhulu emakethe yethu "engasethuthukanga". Ibhodlela elincane eluhlaza isigqebhezana I-Leningrad yayihlotshaniswa nokukhumbula umhlaba wezinganekwane ngaphandle kokukhathazeka nokukhathazeka.
Umphathi wezinwele odumile nosaziwayo womphakathi uVidal Sassun ushone ngoMeyi walo nyaka eneminyaka engama-84. USassoon ushonele endlini yakhe kuMulholland Drive eLos Angeles.
Ngabona iSassoon. Qala
UVidal Sassoon (1928-2012) wazalelwa eLondon emndenini wamaJuda. Ungabizwa ngokuthi wezinwele ezivelele, owenze umnikelo obalulekile kwezobuciko. Enye yezinto ezinhle azifezile ezingabizwa ngokuthi ushintsho esimweni sezilaleli sowesifazane ezinweleni zakhe. Ubuye wachaza nokuthi kubaluleke kangakanani ukuthi basesimweni esifanele ngaso sonke isikhathi, ngakho-ke akazange azinqande ekuhlinzekeni izindlela ezingakholeki kakhulu ekugawuleni izinwele zabesifazane. Wafika nomshini wokumisa izinwele obanjwe ngesandla wanikela ngomkhiqizo onjengeVidal Sassoon - shampoo.
Kepha lokhu kwakusesekude, futhi umsebenzi wakhe waqala njengomgcini wezinwele ngesikhathi seMpi Yezwe II. Ngemuva kokuthweswa iziqu, waya wafunda konke ukuhlakanipha kokwenza izinwele esikoleni sezandla, okwathi ngemuva kwalokho wakwazi ukusebenza kancane. Futhi ngonyaka we-1948 wahamba waya kwa-Israyeli ukuyolwela inkululeko yezwe. Ukubuyela eNgilandi kwakungeyona ingxenye yezinhlelo zakhe.
Iminyaka yegolide
Ama-50s wekhulu leminyaka edlule aba yigolide ngempela enkosini, ngoba ngalesi sikhathi umsebenzi wakhe waqala intuthuko esheshayo. Okokuqala, wavula i-salon yakhe yokuqala, wabe esememezela ngonyaka we-1957 e-Fashion Week. Lapho, amamodeli angcolile ku-catwalk emaclubini (okwakungokokuqala) naseziteketisweni zezinwele azidala. Vele, ngaphambi kokukhishwa komkhiqizo onjengeVidal Sassoon (i-shampoo), wawusekude kakhulu.
Isimo sakhe sengqondo ngezinwele zabesifazane sasesivele sihluke kakhulu ngaleso sikhathi. Wayefuna ukwakha izinwele zezinwele ngokusekelwe ezimfanelweni zemvelo zezinwele, ngokugwema ukwakheka okuyinkimbinkimbi okwakubanjwa ekhanda lakhe ngokusebenzisa isamba esikhulu sabameli bamakhemikhali.
Eminyakeni yama-60s, inkosi yathuthela eMelika, yavula i-salon yokuqala eManhattan. Phakathi kwamakhasimende akhe kukhona nabesifazane abadumile baseMelika. Ekwenzeni umsebenzi wakhe kudlalwe ngumkakhe owayengumuntu odumile eHollywood.
"Geza izinwele zakho kaningi ngangokunokwenzeka."
Ngomqondo onjalo wokukhangisa, isigaba esisha sesiqalile emkhakheni wokusetshenziswa kwezimonyo ukunakekelwa kwezinwele. I-Vidal Sassoon (i-shampoo ne-conditioner) abesifazane nabesilisa baqala ukusebenzisa cishe nsuku zonke. Akunakwenzeka ukusho ngokuqiniseka ukuthi iyiphi inhloso eyaphishekelwa yinkosi. Kungenzeka ukuthi ukusakazwa kwesidingo sokusetshenziswa kwezimonyo njalo kwezinwele kwakungeyona into edlula i-gimmick yokukhangisa, evumela ukwandisa kakhulu inzuzo ethengiswayo.
Ukusuka kuma-80s wekhulu leminyaka lokugcina kuze kube ngu-2003, iSassoon ibambisene nenkampani iProcter & Gamble, ekhiqiza imikhiqizo yokunakekela izinwele.
Njengoba enye yezindlela zokuqala zokungenisa impahla ezweni ezavela ezweni lethu kwakuyiVidal Sassoon (shampoo), ukubuyekezwa kwaba nomdlandla kakhulu. Kwakuhluke ngokuphelele kulokho abantu baseSoviet ababejwayele. Yayinokufakwa okuhle nokuhogela okumnandi; yaphenduka amagwebu kalula. Yonke imikhiqizo yezimonyo yokunakekelwa kwezinwele etholakala eSoviet Union cishe ayizange igwebu futhi ayifani nephunga elimnandi elinjalo.
Kepha noma manje, lapho imakethe inothe kakhulu, kukhona abathandayo abanele bomkhiqizo, noma manje ungeke ukwazi ukuyithenga ezitolo zaseRussia. Ukubuyekezwa kwalabo abayisebenzisayo manje, qaphela ikhwalithi ephezulu yokuhlanzwa kwezinwele, ukukhululeka kalula. I-Shampoo ibuyisela ukwakheka kwezinwele, ibanikeze ivolumu. Abantu abaningi bathanda lokho ngaphandle kokusebenzisa i-air conditioners. Ngaphezu kwalokho, ibhodlela lesimanje leVidal Sassoon linesabalalisa esisebenzayo.
Ukusebenzisana kweSassoon neProcter & Gamble kwaphela ngengxabano, ama-shampoos analeli gama anyamalala emashalofini ezitolo. Yize njengamanje kuyathengiswa kwamanye amazwe, ukukhushulwa kuyasebenza ikakhulukazi ezimakethe zase-Eshiya. "I-Vidal Sassoon" yesimanje - isithombe, isithombe saso esikuvumela ukuthi ubone ukuthi ukubukeka kwephakethe sekushintshile kangakanani - kunga-odolwa ezitolo eziku-inthanethi.
Umsebenzi kaVidal Sassoon:
UVidal wabona iSassoon yayivame ukusho ukuthi kusukela ebuntwaneni wayephupha ngokuba ngumdlali webhola lezinyawo, kodwa unina wameluleka ukuba ahambe ayosebenza njengomsizi wezinwele, ngoba ekholelwa ukuthi lo msebenzi uzomsiza umfana ukuzondla yena nomndeni wakhe, futhi lokhu kunqume umsebenzi wakhe wokuphila. Kusukela eneminyaka eyi-14, uSassun wasebenza isikhashana e-salon engeyona eyejwayelekile, wabe esefunda esikoleni sokulungisa izinwele futhi waqala ngempumelelo umsebenzi wakhe wokuba ngumuntu wezinwele. Kodwa-ke, impi yangenelela, intandokazi yesikhathi esizayo yezinkanyezi zaseHollywood yabamba iqhaza ekuhlaselweni, futhi kuphela ngonyaka we-1950s, lapho ebuyela eLondon, wathola umsebenzi kwelinye lama-salon wezinwele aphakathi nendawo, ebuyisela amakhono akhohliwe. I-charm yakhe, ubuciko kanye nokunaka okuqotho kudonsela amaklayenti axoxa nomuntu wezinwele osemncane ngezici zezinwele zabo nokuthi bangazitayela kanjani. UVidal Sassoon waba ngumculi wezinwele odumile. Wazibekisela umsebenzi wokukhulula abesifazane kusuka ezinweleni ezihlwabusayo ngosizo lwe-varnish, i-briolin, i-perm, i-tuns kanye ne-curlers, njengoba kwakuyisiko kuma-salon wezinwele angaleso sikhathi. ISassoon ifune ukusebenzisa izakhiwo zemvelo zezinwele - ukwakheka kwayo, ubukhulu bayo, ikhono lokugoqa - futhi yayinquma ukuze isitayela esimibalabala sitholwe ngokumane kugasele ekhanda. Inani lamaklayenti eSassoon landa usuku nosuku, kwathi ngo-1954 iVidal Sassoon yavula isalon yayo yokuqala yaseRaymond.
Ngo-1957, impumelelo yokuqala yangempela yeza kuVidal Sassoon lapho kuvela umfuziselo weTwiggy emgodleni wesikhumba kanye nokugqokisa izinwele ezimfushane okuhlotshiswe ngejometri ku-catwalk embukisweni wemfashini womklami uMary Quantum. Isithombe sikaTwiggy senza splash. Ukuchetywa okunjalo kwezinwele kugcizelele isitayela sezingubo ezimfushane ngokunembe ngangokunokwenzeka, futhi abezindaba babizwa ngokuthi iSassoon “Chanel emhlabeni wezitayela zezinwele” ngenguquko yokulungisa izinwele ebekhulula abesifazane ekubumbeni izinwele ezishubile.
Ngawo-1960 kwabonakala ukwanda okumangalisayo ngokuthandwa kweVidal Sassoon. Phakathi kwamakhasimende akhe kunezinkanyezi zaseHollywood, izitolo ezinkulu namantombazane omphakathi ophakeme. IHautsuts Mireille Mathieu neTwiggy bakopisha izigidi zabesifazane, kuthiwe iSassoon yabizwa ngokuthi abenzi bezithombe bokuqala bale nkathi. Isisekelo somsebenzi wakhe sihlala siyindlela yomuntu ngamunye eklayenti ngalinye, ukudala isithombe sakhe, sigcizelela ubuntu bakhe ne-charm. Ngenxa yeSassoon, amagama abo hhayi ama-couturiers kuphela, kodwa nabalungisa izinwele, akhanya ezweni lemfashini, kwathi uVidal Sassoon waba ngowokuqala phakathi kwabo.
Umsebenzi weSassoon we-cinema awuzange wathandwa yena kuphela, kodwa futhi nezithombe azidala: zezinwele ezimfushane, ezifushane, zezinwele zama-heroine zefilimu ngokushesha zaba nemfashini futhi zashiya isikrini empilweni yansuku zonke.
Ngo-1965, iSassoon yanqoba iMelika, yavula indawo yezinwele eManhattan. Wethula isitayela esisha sokusokwa izinwele kwabesifazane emphakathini: izinwele ezimnyama, eziqondile, ukwakheka okuqinile kwejometri nokulinganisa izinwele izinwele. I-master ngokwezigaba ikuphikisile ukusetshenziswa kwama-styling tongs, curlers, kanye namaqhinga; unxuse ukuthi ungalingisi izinwele nge-varnish ne-mousse, kodwa ukuqinisa impilo yezinwele ngama-shampoos aphezulu. Enye yezimboni lapho kwenziwa khona imizamo kaVidal Sassoon ukukhiqizwa kwama-shampoos nama-conditioners okunakekelwa kwezinwele kuncike enkampanini yezimonyo iProcter & Gamble.
Ngeminyaka yama-1980s, uVidal Sassoon wavula i-Academy for Training and Advanced masomo Yezinwele, idiploma yakhe namuhla esebenza njengendawo yokudlulisela ezweni lezemfashini ephezulu, kanye nenethiwekhi yezinwele ezisetshenziselwa izinwele ezifakwe igama lakhe.
Eminyakeni yamuva nje, uVidal Sassoon uzinze eMelika, wathatha umhlalaphansi, kepha akazange ayeke ukuzibandakanya nemicimbi yezenhlalo, washicilela izincwadi, wasungula izinhlangano ezinikela ngosizo nezisekelo zokusiza abantu abasha abanekhono, futhi wenza nemidlalo yethelevishini masonto onke lapho kwenziwa khona izinwele. NgoMeyi 2012, ngonyaka wama-85 wokuphila kwakhe, uVidal Sassoon washona nomndeni wakhe endlini yakhe eLos Angeles.
Impumelelo yeVidal Sassoon:
- Kwasungulwa ukomisa izinwele okubambe ngesandla.
- Wadala isilinganiso somsebenzi wezinwele esithi "Geza futhi ugqoke", ngokusho ukuthi amakhasimende awazange afake isitayela sawo njalo ku-salon, kwanele ukugeza izinwele zawo nokugunda izinwele zawo.
- Umbhali wezinwele ezisekelwa ngokusemthethweni emhlabeni jikelele - "bob", "sesson", "5 amaphuzu", "ikhasi", "pixie".
- Ngenxa ye-Sassoon, igama elithi "sassooning" lavela ekubhokisheni izinwele, okukhombisa umjikelezo ophelele wokusebenza nekhasimende: ingxoxo ende esondelene, enquma uhlobo lomthengi, indlela yokuhamba, indlela yakhe yokuphila nokukhetha izinwele zokuweleba ngokuya ngesimo sobuso nezimpawu zesakhiwo sezinwele, kanye nokugunda izinwele , ukupenda, isitayela.
Ngo-1968 - Kukhululwa ifilimu laseRoma "Ingane kaRosemary", lapho kukhishwe khona iqhawe elithi Mia Farrow elinezinwele ezimfishane zeVidal Sassoon. Lesi sithombe ngokushesha saba hit futhi sisadingeka ngokuhunyushwa okuthile.
1984 - UVidal Sassoon waba ngumdidiyeli osemthethweni kuma-Olimpiki aseLos Angeles.
Ngo-2009 - IVidal Sassoon yathola kwiNdlovukazi yamaNgisi u-Elizabeth II i-Honorary Order yoMbuso WaseBrithani (Commander).
2010 - Umqondisi uCraig Trepper uqondise kumbhali weVidal Sassoon: iMovie, lapho umsizi wezinwele odumile waseBrithani ekhuluma khona ngendlela yakhe kulo msebenzi.
Impilo yomuntu siqu yeVidal Sassoon:
UVidal Sassoon wayeshade amahlandla amane. Umkakhe wokuqala kwakungu-Elaine Wood ngo-1956, kodwa umshado wabo wadonsa iminyaka emithathu kuphela futhi bahlukana. Unkosikazi wesibili weSassoon wayengumlingisi waseCanada uBeverly Adams, okwathi iminyaka engu-13 wayengumqondisi wePR weSassoon. Ngibonga yena, u-Elvis Presley, uDean Martin noMiki Rooney, ezinye izinkanyezi zaseHollywood zaba abathengi abajwayelekile beSassoon, futhi kwaba nodumo olukhulu ukuba nokugunda izinwele eSassoon. ISassoon ne-Adams babenezingane ezine (enye yathathwa), kodwa bahlukanisa ngo-1980. Ngo-1983, iSassoon yashada okwesithathu kowayengumlingisi ophambili uJanet Hatford-Davis, kodwa lo mshado nawo waba wesikhashana. Unkosikazi wesine weVidal Sassoon - URonnie wahlala nale nkosi kwaze kwaba sekufeni kwakhe.
Izinwele: azikho izidleke ekhanda
Imizwa enjalo yayiyimpawu yamazwe aseNtshonalanga ngasekupheleni kweminyaka yama-1950s. Kungaleso sikhathi lapho insizwa eyizinwele futhi enhle ngendlela ezikhukhumezayo egama linguVidal Sassun yaqhamuka nomqondo wokuguqula ngempela, ngokuqhathaniswa nombono kaCoco Chanel wokwenqaba ama-corsets. U-Sassoon washesha ukukhipha ubulili obuhle besigqoko sezinwele ezihlotshisiwe ekhanda lakhe.
UVidal Sassoon, omlando wakhe ophawuleka kakhulu, wayengowozalo lwabokufika abavela e-Ukraine. Wazalwa futhi ehlala ebuntwaneni kwenye yezindawo empofu kakhulu eLondon, ekuqaleni kweminyaka yama-1960 wakwazi ukwethula ubhontshisi odumile onamakhomba ayisihlanu enkantolo yezwe njengenguqulo yanamuhla yango-1930s - ukugunda izinwele okwabizwa ngokuthi yi-Five Point. Ukuguqulwa kwakuwukucaciswa kwemigqa egcizelela ubujamo bobuso ngaphandle kokwehla kwe-varnish.
Kwakuwukungaboni ngaso linye okuphumelelayo hhayi kuphela nge-babette kanye nama-hippies, athola umfutho ngeminyaka yama-1950s. Umnumzane omkhulu akazange azithande “izidleke” zesalukazi ekhanda nokunye okwenziwe nzima. Izinwele zikaVidal Sassoon zikhombisa indlela entsha yezitayela zezinwele.
Ukuchezwa izinwele okuhle kubukeka kahle ngaphandle kwesitayela. Ubuntu - okokuqala, njengoba izindlela zokupheka jikelele azikho lapha. Umgcini wezinwele ufana nomqambi ngoba usebenza ngezimo nangemigqa ngaphandle kokukopisha ukwakheka kwabanye abantu.
UVidal Sassoon wakha ama-haircuts, okwathi kamuva kwaba ikhadi lakhe lebhizinisi, ngokusekelwe kumaki womhlaba kumaphoyinti asemgqeni wama-bangs, amathempeli, ama-partings, intamo kanye ekhoneni lokusika izinwele, okungabonakala ngokucacile esithombeni nakwividiyo yaleyo minyaka.
Indlela entsha yokugunda izinwele i-ala Vidal Sassoon idale ukuqhuma kwangempela embonini. Ama-fashionistas athuthuke kakhulu aqala ukuhambela inkosi esemncane. Ngemuva kwalokho, iphephabhuku iVogue lashicilela isithombe somlingisi uNancy Kwan esembozweni ngesimbozo sezinwele sikaVidal Sassoon.
Umqondo wezinwele eziseBrithani ukuthi ukukhanya kwemvelo okunempilo kwemvelo kuhlala kuhlala kusendaweni yokuqala lapho kwenziwa i-hairstyle. Lo mbono uthole ukwesekwa okubanzi, ngoba izinzuzo zezinwele ezihamba ngokukhululeka zaziswa yibo bonke ngaphandle kokwehluka.
Isikhathi esichithwa ngumuntu wezinwele ukufeza imigqa engenaphutha silethe imiphumela ebingakaze ibonwe. Akuthathanga ngaphezulu kwe-1/10 yesekhondi ukufaka isitaki, okwanele ukunikina ikhanda lakho. Vuma, okukhethwa kukho okuhle ngisho nakulabo abanezinwele zokugunda izinwele ezisezingeni eliphakathi.
Amabhandethi wokulungisa izinwele
Le ngqondo kanye nenqubo uqobo uVidal Sassoon waba isisekelo somqondo we-salon, wavula eLondon, wabe eseMelika. Isiqubulo mayelana nokubukeka sathandana nawo wonke amakhasimende ayefuna ushintsho. Kungakho lapho uVidal Sassoon eqhathaniswa nabakwaBeatles, ekhumbula ubukhulu bezinguquko ezenzeka emphakathini kuwona womabili la mazwe, lokhu bekungekhona ukweqisa. Isitayela esiyingqayizivele sezitayela zabesifazane zowe-1970s, okubuyela kwimfashini ngekhulu le-XXI, ngokuphelele kufaneleka kwale nkosi.
Ngokuqala kweminyaka yama-1980s, i-Vidal Sassoon isiphenduke isidumo. Wayenegunya eliphakeme kangangokuba usuku olusha ngeVidal Sassun TV lwasakazwa eziteshini ezinhle kakhulu ezingxoxweni nezinkanyezi ngalesi sitayela. Kwesinye isikhathi izilaleli zaze zaboniswa isifundo sevidiyo esiyisisekelo esivela enkosini.
Ngabe le ndondo ihamba kanjani?
Kodwa-ke, le ndaba yale ndoda ayimnandi neze. Ukuqanjwa kwe-Five Point Cut, okukhazimulise nokwacebisa umbhali wayo, kwehlile ngokuhamba kwesikhathi se-Disco. Maphakathi nawo-1980 Isitayela sobukhazikhazi sichume, nemfashini yezitayela ezihlanzekile. Umugqa odumile, owawufaka i-shampoo kanye nokuhlanza izinwele, owasungulwa futhi wanelungelo lokushicilela yiVidal Sassoon (khumbula isikhangiso esidumile sakwaVosh & Go esidonsa abantu baseSoviet), sagcina sithengiselwe iProcter & Gamble.
Ngokushintshana, kwavela umugqa omusha obizwa ngePanteneProV. UVidal Sassoon ngonyaka ka-2004 wazama ukuphonsela inselelo izinqumo zale nkampani enkantolo, efuna ukucekela phansi lo mkhiqizo. Umphathi wezinwele odumile ulahlekelwe yileli cala, ngoba amalungelo entengiso edumile ayekade alahleka. Akuzona izikhathi ezinhle kakhulu ezazihamba ngo-salons, ezinye zazo ezazithengiswa ngasekupheleni kweminyaka yama-1990s, kanti ezinye zavalwa.
UVidal Sassoon wayehlala ephila impilo engafani nakancane, kepha ngisho naseminyakeni yakamuva wahlaselwa ukugula okungathi sína. Ukuxilongwa okungathi sína, ukwehluleka emsebenzini kanye nokuqothuka kwaphonsa udumo kulowo owayengumuntu esikhundleni sakhe sokuqala. Ngo-2010, ifilimu ethi "Vidal Sassoon" yakhululwa idokhumenti emayelana nokufezeka kanye nokuphela kwenkosi. Akusikhona ukuthi njalo ukuphawula kokuziphatha kwama-blogger nezintatheli akuzange kufake amandla amandla enkanyezi endala. UVidal Sassoon washona eNew York eneminyaka engama-85, futhi kancane kancane leya yangaphambili yadalwa.
Ukuthuthukiswa kwemfashini kungathatha indlela ehlukile, uma uVidal Sassoon engazange enze uguquko ngo-1963. AbakwaFashistas bebezoqhubeka nokugqoka izinwele zezinwele ezisebenzisa imolithic futhi basebenzise izinalithi zokugoqa njengezinga.
Mhlawumbe omunye umuntu ngabe wenza inguquko ekugundweni kwezinwele, kepha kwakunguVidal Sassoon onguye ogama lakhe likhumbula ngokudabukisa isizukulwane esidala, futhi ukusikwa kwezinwele ezilingisa isitayela sakhe esibonakala kalula kwenziwa ngamakhosi emhlabeni wonke kuze kube namuhla.
