IsiJapan Izimonyo zezinwele uLebel yethulwa okokuqala emphakathini jikelele ngasekupheleni kweminyaka engama-80s edlule. Sekuphele iminyaka engamashumi amane, le nkampani ibikhiqiza izimonyo zezinwele nesikhumba. Namuhla, indawo yokucwaninga elincane lapho kudalwe khona imikhiqizo yezinwele ekuqaleni kwentuthuko Lebel isiphenduke ibhizinisi elikhulu. Imikhiqizo yokunethezeka ayenzayo isheshe yathandwa eJapan, futhi muva nje, iye yangumbathengisi emakethe yomhlaba.
Imikhiqizo Yenkampani Lebel ihlukaniswa kuma-analogues ngendlela engajwayelekile endalweni yayo. Kuhlanganisa ubuchwepheshe obusha nekhwalithi yendabuko yaseJapan. Ngaphezu kwalokho, inkampani ayimeli futhi iveza njalo imikhiqizo emisha yokunakekela izinwele eyengeziwe. I-Biolamination, izinqubo ze-SPA, ukubuyiselwa emuva kanye nokwelashwa - ayikho inqubo enjalo yezinwele ezingeke yenziwa kusetshenziswa umugqa ofanele wezimonyo weLebel. Ukuthuthuka kwakamuva kososayensi baseJapan ababambe iqhaza ekwakhiweni kwemikhiqizo yezimonyo yeLebel kunomthelela wokuthi ama-shampoos, ama-balms, omamaski neminye imikhiqizo yalolu hlobo lwentengiso asephumelele ngempela embusweni wokunakekelwa kwezinwele. Ukuze njalo ube yisinyathelo esisodwa phambili futhi ubone izifiso zomthengi - lo ngumqondo kaLebel, futhi ubelokhu elandela le nqubo cishe iminyaka engama-40.
Ungathenga izimonyo zeLebel esitolo sethu se-inthanethi.
Izimonyo ezihle zaseJapan zobuhle bezinwele uLebel
Inhlangano yaseJapan uTakara Belmont, eyasungulwa ngo-1921 nguHidenobu Yoshikawa, igxile ekukhiqizeni kwezihlalo zamazinyo nezinye izinto zokwelapha. Ngokuqhubeka nokwandisa i-assortment kanye nobubanzi bemisebenzi, inkampani iqala ukukhiqiza imishini yomkhakha Wobuhle (izihlalo zezinwele zezinwele, ama-salon), isebenzisana nezinkampani uClairol (USA) noWella (Germany), futhi kusukela ngo-1977, ngokubambisana noGoldwell (Germany), sebeqalile ukukhiqiza izimonyo. imikhiqizo yesikhumba nezinwele ngaphansi kohlobo lwayo lweLebel Cosmetics.
Inkampani inomlando omude ophumelele.
Ukuthuthukiswa kwamathuluzi ama-curls kubheka ingxoxo nabasebenza ngama-stylists
Ehlelweni lokwakha izimonyo ezintsha, inkampani ilalela imibono yabasebenza ngama-stylists abasebenza kahle nabalungisa izinwele, ihlaziya izidingo zabasebenzisi futhi yenze nenqubomgomo yokuthengisa efanele. Izikhungo zokukhiqiza zitholakala eJapan, kwathi ngonyaka ka-2000 inkampani yadlula isitifiketi sohlelo lokulawulwa kwemvelo i-ISO 14001.
Uhlobo lwe-Lebel luyikhwalithi yangempela yaseJapan
Uhla lwemikhiqizo esitolo esisemthethweni online
Namuhla, ngaphansi komkhiqizo weLebel, izimonyo ezinhlobonhlobo ziyatholakala ukuthi zisetshenziswe ku-salons nasekhaya. Ngokwenhloso yayo, izimonyo zokunakekela izinwele zihlukaniswe ngamaqembu alandelayo:
- Ukushiya. Kufaka imigqa eminingana yezimonyo eyenzelwe ukubuyisela nokukhuthaza ukukhula kwezinwele, unakekele isikhumba. Umugqa wezinwele we-Lebel Esstessimo wezinwele ungowesigaba se-premium futhi uqashelwa njengempumelelo kakhulu eJapan.
Lapho ukhetha umkhiqizo, kufanele unake izici zezinwele, uhlobo lwesikhumba, ubudala nezinye izinto esimweni ngasinye. Ukukhetha ithuluzi elifanele kunazo zonke, ungaxhumana nabeluleki benkampani noma uzijwayeze ngolwazi olunemininingwane esizeni.
Umkhiqizo ongabizi "Inenjabulo ephelele" yezinwele ezinemibala
Kanye nokudaya noma ukukhanyisa, izinwele zithola umsoco odingekayo, isivikelo esidingekayo emathonyeni amabi futhi sithole ubuhle nobuhle bemvelo.
- Ukuthunga. Ukulungisa ukufiphala, okuvumela ukukhiqiza zombili zezinwele ezishisayo nezibandayo.
- I-SPA Lolu chungechunge luhlanganisa ama-shampoos, ama-balms, abahlanza isikhumba neminye imikhiqizo yokunakekelwa ephelele.
Emgqeni womkhiqizo uzothola konke okudingayo kokwelashwa kwe-spa
Ukuthenga izimonyo akunzima
Njengoba kunikezwe ukuthandwa futhi kunentengo ephakeme yemikhiqizo yohlobo lwe-Lebel, kunamathuba aphezulu okuthola izimpahla zomgunyathi lapho uthenga ezindaweni ezingathandeki zokuthengisa. E-Russia nakwamanye amazwe e-CIS, iqembu leTandem lezinkampani linamalungelo akhethekile wokusabalalisa umkhiqizo.
Ngokuthenga imikhiqizo ye-Lebel ezimakethe nangamanani aphansi, ubeka engcupheni yokuthenga inkohliso
Ikhwalithi enhle yezimali iqinisekiswa izibuyekezo eziningi
Ukuthengiswa kwemikhiqizo mbumbulu kuphambene nomthetho osebenzayo, futhi ukuthengwa kwayo nokusetshenziswa kungadala ukulimala okungalingani empilweni yomthengi. Ilebuli esezingeni eliphezulu, esezingeni eliphezulu laseJapan ayikwazi ukushibhile, ngakho-ke inani eliphansi lemikhiqizo enjalo libonisa inkohliso.
Imikhiqizo yenkampani ayishibhile, kepha ikhwalithi yomkhiqizo iyahambelana nayo.
Indaba yeLebeL
Konke kwaqala ngonyaka we-1921, lapho uMnu. Yoshikawa wase-Osaka ehamba ebhange elinye lamabhizinisi akhe, futhi wanquma ukunikela inkampani ebhekele imali eyayiphethwe yindodana yakhe eneminyaka engama-22 ubudala, uHidenobu. Ngokubambisana nabasebenzi, washintsha ngokuphelele futhi waba nenkomba entsha yenkampani.
Futhi ngemuva kweminyaka eminingana yokusebenza kanzima, i-TAKARA BELMONT Corporation yaba ngomunye wabakhiqizi abaziwayo baseJapan bemishini yokucwala izinwele.
Kamuva, ubukhulu bemisebenzi bandiswa ngokukhiqiza ifenisha yamakamelo we-cosmetology kanye nezikhungo zezokwelapha.
Ngo-1977, ubuholi banquma ukunikela ngama-stylists umugqa wabo wamalungiselelo ochwepheshe wezinwele zikanokusho.
Namuhla i-LEBEL ingenye yemikhiqizo ehamba phambili emakethe yezimonyo zezinwele eziqeqeshiwe, eqhubeka ukumboza ngokunzulu zonke izindawo ezintsha.
I-TK Corporation inamakholiji amabili wokulungisa izinwele eTokyo nase-Osaka, abonakala ngezinga eliphakeme lemfundo yobungcweti.
Sekuphele amashumishumi eminyaka, iLebel ibilokhu i-trendsetter eJapan, futhi muva nje ezimakethe zomhlaba jikelele.
Isazi sembala
Uma ungumlungisi wezinwele onolwazi futhi ujwayele ukuthola amamaki aphezulu kumakhasimende akho, uma uthanda ukusebenza ngezimonyo ezisezingeni eliphakeme futhi uthanda ukusebenza endaweni enethezekile, futhi udinga ukuxhumana nabantu abathakazelayo nabahle, sicela uxhumane nathi. Sine-vacista Technologist-colorist yezikhala.
Umphathi wehhovisi elikhuluma isiNgisi
Uma unamakhono amahle wokuxhumana, amakhono enhlangano futhi wazi isiNgisi ezingeni eliPhakathi, bese ubheka inani lemithwalo yemfanelo:
• Ukwemukelwa kwezingcingo, izincwadi zebhizinisi,
Ukuhlela nokuqinisekisa impilo esebenzayo yehhovisi,
• Ukuhlelwa kwemicimbi yenkampani.
Umsebenzi osemthethweni. Isheduli: Mon-Fri, 9 a.m. - 6 p.m. Ihhovisi lisenkabeni yedolobha.
Lebel IAU Injabulo Yezinwele (7)
Ukuchaza impilo eshalofini lezimonyo zeLebeL
Uyemukelwa emhlabeni izimonyo zemvelo zemvelo zezinwele uLebel. Indlela yobungcweti yokuthuthuka kanye nekhwalithi ephezulu yemikhiqizo eyenziwe yaqinisekisa ukuqashelwa kwelebula ngabenzi bezinga eliphakeme futhi nokuthola ukuthembana phakathi kwezigidi zabasebenzisi. I-Lebel uluhlobo lwaseJapan olufaka ngokushesha izimonyo esigabeni esihlukile semikhiqizo yokunakekela izinwele ye-premium.
Imikhiqizo ye-Lebel cosmetics kuvezwe yimikhiqizo yokunakekelwa kwezinwele ezithakazelisayo. Onjiniyela bazama ukuhlanganisa inqubekela phambili yezobuchwepheshe nezakhi zemvelo ezibalulekile eziqinisekisa impilo nobuhle. Ngaphezu kwalokho, ochwepheshe bazama ukuletha le "cocktail" ukuze ihambisane ngokugcwele nezidingo zesimanje zabasebenzisi. Imikhiqizo ye-lebel iqukethe izithako zemvelo kuphela, ngaphandle kwezithasiselo ze-alkaline yamakhemikhali, amakha nama-dyes.
Inkampani ibambelela kulayini onjalo wentuthuko ngesizathu. Inkolo yezinwele yaseJapan idlala indima enkulu kwifilosofi yalebula. Isikhathi eside, abanikazi bezinwele ezinde, ezicwebezelayo, eziqinile, ezinempilo bezingamakilasi aphezulu. Impumelelo yabo ekwakheni ubuhle itholakala ngokubheka indlela efanele yokunakekelwa, okusho ukuvimbela nokubuyiselwa "kwempande" - isikhumba.
Imikhiqizo ye-Lebel cosmetics imelelwa yimikhiqizo yokunakekelwa kwezinwele ku-salon nasekhaya, elula kakhulu: izimonyo ziyatholakala zombili ukuze zisetshenziswe ngobungcweti nokusetshenziswa okuzimele. E-salon ungafeza izinqubo eziyinkimbinkimbi futhi eziphumelelayo, futhi ekhaya unakekele izinwele zakho ngama-shampoos, omamaski, ama-conditioners, imikhiqizo yesitayela namanye amayunithi ahlukahlukene wokuhlobisa.
Ibanga lelebula lifaka imigqa eminingi yomkhiqizo wayo.
I-Lebel Vitamin inikeza i-Vitamin eyinkimbinkimbi okuhloswe ngayo ukubuyisa izinsalela zezinwele.
I-Lebel Pearl Series yakhelwe izinwele ezidinga ukunakekelwa ngemuva kokukhanyisa, ukugqamisa nokudaya.
Umugqa we-Cool Orange ulwa ngempumelelo nokulahleka kwezinwele ngokuqinisa nokukhuthaza ama-bulbu abuthaka. Ngokwakhiwa kwalo, lolu chungechunge luqukethe okukhishwa kwetiye eliluhlaza, izimpande ze-bamboo kanye ne-peppermint ngokufakwa kwamafutha e-orange atholwe ngokucindezela okubandayo.
I-infinity Aurum Essence noma i-IAE iyinkimbinkimbi yama-eseyi angabekeki abeka umgomo wokubuyisela ngokunamandla izinwele, ukuvimbela ukuguga nokuvikela ngokumelene nemiphumela emibi yelanga.
Uchungechunge lwendalo lunikeza ukunakekelwa okumnene ngezinongo zemvelo zezinwele ezilimele kancane, ezingafakwanga emiphumeleni enolaka yamapende nezinye izinto eziyingozi.
I-Proedit Home Charge iqoqo lama-shampoos ochwepheshe namamaski wezinwele ezilimele kungenzeka ukuthi kusetshenziswe ekhaya. Imikhiqizo yalolu chungechunge ibuyisa kakhulu izinwele ezibunjiwe, ezinemichilo, zilondoloze umbala wazo, futhi futhi zisusa imiphumela yokuqondisa kwe-perm kanye ne-thermal.
I-Lebel Proscenia ihlinzeka ngokubuyiselwa kobungcweti kwezinwele ezidayiwe, ezigoqwe nezenziwe zaqina ngenkathi zigcina ukwakheka nombala wazo.
U-Lebel Trie usebenza ukulungisa amamodeli wezinwele, enza izinwele zezinwele zokulungiswa okuhlukahlukene, ngenkathi ebanakekela. I-Trie Tuner - umugqa wamathuluzi wezithombe ezibuthakathaka, eziyisisekelo zezithombe ezinama-airy ezing "layisi" izinwele.
Ukunakekelwa kwe-SPA kuhlinzekwa umugqa we-Hair Skin Relaxing line, oguqula isimo sesikhumba futhi ubuyisele isakhiwo sezinwele.
Izimonyo zeLebel zingokwemvelo futhi ochwepheshe. Umdwebo wakhe mkhulu, futhi wonke umuntu angazikhethela uhlelo olufanele kunazo zonke lokubuyiselwa kwezinwele nokunakekelwa kwesikhumba.
