Kuyiqiniso, amantombazane anezinwele ezimbi, ezingenamahloni awakhethelwa ukukhangisa okunombhalo. Kubalulekile ukuthi imicu inempilo futhi iqinile. Kulokhu, kusetshenziswa ama-shampoos akhethekile, imaski, ama-conditioner nezinye izinhlobo zamafutha. Ezinye izinhlobo zezimonyo zobungcweti zikuvumela ukuba usithuthukise ngokushesha futhi kalula isimo sezinwele nesikhumba. Kubalulekile futhi ukuthi imodeli ipheke kahle. Indima ekhethekile idlalwa ngama-omega-3 acid aqukethe inhlanzi enamafutha kanye namantongomane, kanye namavithamini C, B2 no-E. Kumaminerali kulokhu, i-calcium ibaluleke kakhulu.
Ukunakekelwa izinwele okufanelekile yingxenye yempi kuphela. Ukulungiselela umlingisi wokuhlunga ngokukhangisa, ama-stylists asebenza ukususa zonke izinhlangothi ezihlukanisiwe, uma kunesidingo, akhule izinwele, futhi azenze bushelelezi. Izinwele zisebenzisa izinsimbi ezikhethekile, izinwele zezinwele ezinezikali ezishisayo, isililo. Konke lokhu kukuvumela ukuthi uthuthukise ngobuhle isimo sezinwele.
Ngaphambi kokudubula, imichilo iphathwa nge-aerosol ekhanyayo ekhethekile. Idala ukukhanya okukhanyayo futhi yenza ama-curls acwebezelayo ukukhanya. Ngasikhathi sinye, ukuze kufezekiswe umphumela ofiselekayo, abantu abanikeza ukukhanyisa kusethi badinga umsebenzi omningi.
Amaqhinga amanye angeziwe womphumela wezinwele ezicwebezelayo
Ukwenza imikhiqizo inikeze umphumela onamandla futhi obonakalayo ngokwengeziwe, ama-stylists angenza inkambo ebonakalayo yokwelashwa kwezinwele. Kulokhu, kusetshenziswa izinqubo ezikhethekile, ezibandakanya ukugcwalisa izindawo ezilimele izinwele ngalinye nge-silicone. Ngasikhathi sinye, amaseragi wokupholisha angasetshenziswa, ngenxa yokuthi izinwele zenziwe lula futhi zaqala ukukhanya. Ungazisebenzisa ngokwakho lezi zinqubo, kepha kubalulekile ukuqonda ukuthi ziyabiza, nokuthi udinga uchwepheshe omuhle wokuzifeza, futhi ukhethe izindlela.
Kwezinye izimo, kufanelekile ukusebenzisa ithuluzi elikhethekile elikuvumela ukuba unikeze ngokushesha izinwele zakho ukukhanya okukhulu. Kulokhu, ama-stylists ahlanganisa i-serum ekhethekile yokugcoba ukukhipha imichilo futhi ibuyise isakhiwo sezinwele ngemithunzi yegolide esetshenziselwa ukwenza amajwabu amehlo. Vele, izithunzi kufanele kuqala zichotshozwe, yize futhi ungasebenzisa izimonyo ezivulekile. Ingxube eqediwe isetshenziselwa ukuhlanza izinwele ezimanzi, ezishiywe imizuzu engu-10-15. Ngemuva kwalokho, imichilo isomile kusetshenziswa i-hairdryerer, ngenkathi isitayela nokuhlanganisa. Umphumela uba sheen elicwengekile, elicwengekile.
Izinwele ezinhle ekukhangiseni: ivolumu ehlanya
Umphathi wezinwele odumile weHerbal Essences, uCharles Baker Strahan, wembula imfihlo yokwenza isitayela se-mega voluminous. Ukwenza izinwele ekukhangiseni zibonakale zihlaba umxhwele ngokukhethekile, uzihlukanise ngesigamu ngokuhlukanisa okuthe mpo, abese eyigwaza ukuze lonke uhla lwezinwele luhlanganiselwe ngaphambili noma ohlangothini olulodwa. Ngemuva kwalokho, umphathi wevolumu wenza inqwaba ezinweleni ezingezansi, abese eshaya okhiye “obongeziwe” ebusweni kanye nomuntu wezinwele. Imivimbo embalwa nge-shampoo eyomile, ukulungisa nge-varnish, futhi isitayela se-volumetric isilungile!
Ukuqamba izintambo ezingenamsoco
Kwesinye isikhathi, izimo eziphuthumayo ngesikhathi sezithombe noma zevidiyo iba umfutho wokutholwa kwamathuluzi amasha wesitayela. Ngakho-ke uMara Roszak, isitayela esidumile phakathi kwezinkanyezi zaseHollywood, engatholanga fudge ngesikhathi sokudubula, wanquma ukusebenzisa izithupha zensipho. Futhi ngenxa yalokho ngathola ivolumu emangalisayo nokulungiswa.
Ama-Smooth bangs
Uqondise iminwe yakho isigamu sehora, bese uphumela ngaphandle futhi umoya wonakalise yonke imisebenzi yakho? Isimo esijwayelekile? Kepha ekukhangiseni, kubonakala sengathi izinhlobo zamamodeli zonke ziyafana; ama-stylists afinyelela kanjani lokhu? Kuyavela ukuthi ngosizo lwetheyiphu enamabili, evikela "ngokuphephile" ama-bangs ebunzini. Le ndlela elula yasungulwa yi-Ken Paves esebenza ngogesi.
Izinwele ezindizayo
Ngabe zisebenza kanjani izinwele izinwele zemodeli emoyeni? Kulula kakhulu! Ngakho-ke, bhala phansi, thatha intombi - 1 pc., I-ladd - 1 pc., Beka lowesifazane onenhlanhla esitebhisini (bheka, ungayihlanganisi), bese umvumela ukuba aphakamise futhi ahlukanise izinwele zakho ngenkathi umthwebuli zithombe evala isivalo. Lokhu yilokhu okushiwo ngenhla kukaKen ukuze uthole ukudubula okuphelele.
URuslan Khamitov
Isazi sezengqondo, i-Gestalt Therapist. Uchwepheshe kusuka kusayithi b17.ru
- Julayi 2, 2017 00:11
konke okusesikhangiso kuyinto i-keratin iqonde. akukho "masks wezimanga" nama-shampoos abizayo azosiza lapha
- Julayi 2, 2017 00:26
Ekukhangiseni, ukukhanya kwemibukiso enamandla nokuhlunga kwemishini yokuthwebula, kulandelwe ngokubhala kabusha.
- Julayi 2, 2017 00:30
Intombazane yami ifake inkanyezi kwisikhangiso se-shampoo. Ekuqaleni, wayenezinwele ezinhle kakhulu eyedwa. Ngakho-ke, ngenxa yesithombe, wayeshayela izinwele zakhe amahora amabili, wasika okuthile lapho, futhi wavunwa. Ngenxa yesibhamu esisodwa. Futhi ke mangaki amanye ama-photoshop nezihlungi lapho. By the way, ngabona amantombazane amantombazane amahle ngempela, ngicabanga izakhi zofuzo, kungenjalo lutho.
- Julayi 2, 2017 00:48
Kukhona okuthile okungenziwa kusuka ezinweleni uma kungukuthi (a) akuboniswanga b) ngokwako ngesakhiwo esihle. Kwezinye izimo, i-keratin kuphela eyonikeza umphumela onjalo, ukubambelela nge-Botox, njll inikeza umphumela weviki kuphela
- Julayi 2, 2017 01:27
Ekukhangiseni, konke kuyeqisa. Kungani uhambe nezinwele ezinjalo nsuku zonke? Futhi empilweni ngaphandle kokuqiniswa kwe-keratin, kunginikeza umphumela ofanayo wokudweba ngopende ongenawo ammonia njengoVella, i-shampoo enomswakama nohlobo oluthile lwe-mega-moisturizing noma i-conditioner yokubuyisela yaseJapan. Bajwayele ukungitshela ukuthi izinwele zami zicwebezela kakhulu, ikakhulukazi ngokukhanyisa kwehhovisi elifakwayo.
- Julayi 2, 2017 02:51
Ekukhangiseni, konke kuyeqisa. Kungani uhambe nezinwele ezinjalo nsuku zonke? Futhi empilweni ngaphandle kokuqiniswa kwe-keratin, kunginikeza umphumela ofanayo wokudweba ngopende ongenawo ammonia njengoVella, i-shampoo enomswakama nohlobo oluthile lwe-mega-moisturizing noma i-conditioner yokubuyisela yaseJapan. Bajwayele ukungitshela ukuthi izinwele zami zicwebezela kakhulu, ikakhulukazi ngokukhanyisa kwehhovisi elifakwayo.
Ungesabi yini ukusebenzisa izimonyo zaseJapan? Ngicabanga ukuthi kungenzeka kube okuncane, kepha “kuyingcebo.” Konke lokhu kwenzeka ngokuzenzakalelayo. Isiphequluli seFukushima asikaze simiswe.
- Julayi 2, 2017 10:41
Ngazi intombazane eyodwa, inezinwele ezinhle. Akusho lutho kubo. Ukuhlanza kanye ngeviki, akakhuluphanga naye. I-shampoo ejwayelekile. Ngisho imaski akuvamile. Azikho izinqubo. Vele ngokwazo zinenwele ezinde, ezinde, ezicwebezelayo. Ngempela kufana nokukhangiswa.
- Julayi 2, 2017 11:44
Ngisebenza njengemodeli. Futhi lokho uNkulunkulu akazange akuvuza kwakuyizinwele. Bangaphansi kwesifuba, kepha mncane, ngakho-ke alukho uhlobo lapho ngiya endaweni ethile futhi ngibambe izinwele kuma-hairpins awo ubude obufanayo nje ngevolumu.
Ngakho-ke ukuthola amahlumela wezithombe, enza i-mane ephuma ezinweleni zami ukuthi noma iliphi ibhubesi lihe nomona. Kepha kukhona ama-curls, i-nachos, isixha se-varnish nokunganaki okufanayo, ezithombeni izinwele zibukeka kahle nje. Isiphetho - ungathembi izikhangiso, izikhangiso ze-shampoo ikakhulukazi))
- Julayi 2, 2017 17:09
I-nanoplasty yezinwele i-keratin iqonde ngokususelwa kuma-amino acid, ayinabungozi ngokuphelele, ingasetshenziswa ngabakhulelwe, abakhipha izisu nezingane kusuka eminyakeni eyi-6.
- Julayi 3, 2017 09:11
Ngokwami, ngimelene nezinqubo ze-salon, zimosha izinwele kuphela. Ngisanda kuthola izimonyo zokunakekelwa kwezinwele zaseMon Platinum. Ngayala i-shampoo eyingqayizivele nemaski eyenziwe ngosilika bemvelo. Ngemuva kwesicelo sokuqala, izinwele sezivele zinohlonze, zaba nokunwebeka. Laphoqhubeka belulama, ngiyaneliseka. Futhi ngendlela, bengine-5% isaphulelo ekuthengeni, lapho ngibeka i-oda kuwebhusayithi yabo futhi ngifaka ikhodi ekhethekile ye-42782318, ngabelana nawe. Mhlawumbe usasebenza.
- Julayi 3, 2017 2: 23 p.m.
Sengizame izinto eziningi, kepha ngizokutshela ukuthi izinwele zihle lapho ziphilile futhi zondlekile. Kulokhu, ukondliwa nokudla amavithamini, uwoyela wezinhlanzi, irejimeni yokuphuza ejwayelekile kubalulekile. Futhi kusukela ezinqubweni, yebo, i-Botox ithuthukisa impilo yabo, ibenza bahle, baphilile, bazilungiselele kahle. Angikukhuthazi ukugxila ekukhangiseni okwamanje. UMeso uqobo akazange akenze lokho, kodwa abajwayelene nobani abakwenzile, bathi akazange anikeze umphumela abebelindele.
- Julayi 3, 2017 16:04
Ngizazisa kakhulu izinwele zami. Kepha ukuzinakekela kuhlale kunzima kakhulu. Muva nje, ngivivinye i-shampoo eyingqayizivele yezinwele ezingenawo usawoti ovela eMon Platinum. Umphumela wangimangaza. Izinwele zaba zithambile futhi zathola umbala wemvelo onempilo. Ngendlela, bengine-5% isaphulelo ekuthengeni, lapho ngenza i-oda kuwebhusayithi yabo, ngifaka ikhodi ekhethekile ye-42782318, ngiyabelana. Mhlawumbe usasebenza.
- Julayi 3, 2017 11:09 p.m.
uhlelo lwezinwele, lapho lubukeka njengewigi kuphela kusuka ezinsukeni zezinwele futhi esikhundleni sendwangu, i-mesh ebukeka njengesikhumba, futhi ngiyabonga ngayo, ungenza ukwahlukanisa ikhanda lonke, futhi esikhundleni sokubopha, i-glue engabamba inyanga, futhi ngasikhathi sinye umuntu angageza ikhanda, okungukuthi, phila impilo yakho ngalolo hlobo lwezinwele. Ngemuva konyaka, udinga ukulungisa i-wig, futhi iminyaka emi-2 impilo ye-wig iphela. Kubiza amathani angama-25-45. kuya ngobuningi, ubude, njll. Futhi lawa mawigi enziwa umuntu ngamunye, okungukuthi, ukumboza izindawo eziyimpandla, noma iwigi ngokuphelele. kulabo abanomdlavuza futhi abanezindlela zokonga le wig. Futhi ingasuswa njenge-wig ejwayelekile nsuku zonke. Kukhona ithuluzi elisusa i-glue. Ngicabanga ukuthi lokhu kungukusindiswa komuntu olahlekelwe futhi akasakwazi ukubona ngokwengqondo nangokulwa nezinwele zakhe ezintathu.
- Julayi 4, 2017 12:06 a.m.
UMarina
Impela wonke umuntu uphupha izinwele njengokukhangisa. Ngakho-ke, ngosizo lomaskandi wezinwele omangalisayo ovela ku- "Mon Platinum" kungenzeka. Kungakapheli nenyanga yokusebenzisa, izinwele sezime ngaphandle futhi zihlala zicwebe kahle. By endleleni, lapho ngithenga ngibe ne-5% isaphulelo. Ukuze wenze lokhu, udinga nje ukufaka ikhodi ekhethekile engu-42782318 ngesikhathi sokufaka i-oda kuwebhusayithi yabo. Mhlawumbe lokhu kunyuswa kusasebenza.
- Julayi 4, 2017 12:20
Sawubona amantombazane ngisebenzisa imaski yezinwele zemvelo Usilika ovela enkampanini iMon Platinum, ilungele kakhulu iziphetho zami zokuhlukanisa. Ngimbonga kakhulu umphathi wezinwele ongeluleke ngawo, ngithengile, ngasebenza futhi izinwele zami zaba ngcono kakhulu, ngisenayo ikhodi yokuphromotha u-42782318 ngesaphulelo sika-5%, ngokungazelele ubuke omunye umsebenzi.
- Julayi 4, 2017 12:24
Mon Platinum, ungabona umkhangiso wakho wokuqala ngekhilomitha ngalinye
- Julayi 4, 2017 12:27
esihlokweni: ubuningi bunikezwe ngemvelo, ngeke ukwandise ngalutho. Kodwa kukhanye, ukwakheka kwezinwele - lokhu kungenziwa. Ngenza i-keratin iqonde kanye ngonyaka. Akukaze kube nezinto ezesabekayo njengokulahlekelwa izinwele noma ukuzitika ngokweqile. Sekuphele iminyaka engu-5 ngiyenza, izingoma nje zilungile. Nginesakhiwo sezinwele esine-porous, futhi i-keratin yenza ukwakheka kube mnene, izinwele zikhombisa ukukhanya okungcono, azishisi, azishisi. Uba nezinwele ezicwebezelayo, ezilungiselelwe kahle, nezinwele ezinhle
Izihloko ezihlobene
- Julayi 4, 2017 18:23
UMarina
Impela wonke umuntu uphupha izinwele njengokukhangisa. Ngakho-ke, ngosizo lomaskandi wezinwele omangalisayo ovela ku- "Mon Platinum" kungenzeka. Kungakapheli nenyanga yokusebenzisa, izinwele sezime ngaphandle futhi zihlala zicwebe kahle. By endleleni, lapho ngithenga ngibe ne-5% isaphulelo. Ukuze wenze lokhu, udinga nje ukufaka ikhodi ekhethekile engu-42782318 ngesikhathi sokufaka i-oda kuwebhusayithi yabo. Mhlawumbe lokhu kunyuswa kusasebenza.
- Julayi 6, 2017 09:19
Sengizame izinto eziningi, kepha ngizokutshela ukuthi izinwele zihle lapho ziphilile futhi zondlekile. Kulokhu, ukondliwa nokudla amavithamini, uwoyela wezinhlanzi, irejimeni yokuphuza ejwayelekile kubalulekile. Futhi kusukela ezinqubweni, yebo, i-Botox ithuthukisa impilo yabo, ibenza bahle, baphilile, bazilungiselele kahle. Angikukhuthazi ukugxila ekukhangiseni okwamanje. UMeso uqobo akazange akenze lokho, kodwa abajwayelene nobani abakwenzile, bathi akazange anikeze umphumela abebelindele.
1. Skrolela isikhumba
Ukukhonkotha okungabizi futhi okusebenzayo kwesikhumba.
Isikhumba kanye nesikhumba sobuso nomzimba, kwesinye isikhathi kudinga ukukhipha. Isikripthi sisiza ukuqeda ukufiphala kwesikhumba, kugculisa ubala futhi kuthuthukise i-microcirculation. Kulula ukwenza ekhaya ngokuxuba izipuni ezimbalwa kasawoti omncane ne-balm yezinwele noma i-oyile (ngisho ne-sunflower kufanelekile). Ngephunga elimnandi, ungangeza ithonsi lamafutha akho owathandayo abalulekile. Kungcono ukufaka ingxube esikhumbeni esimanzi ngaphambi kokugeza izinwele zakho. Kuzophawuleka ukuthi uzodinga i-shampoo encane kunokujwayelekile, ngoba isikulufu sizoyenza ingxenye yomsebenzi, bese kuthi ngemuva kwalokho sizwe ukuthi ikhanda liphefumula kalula.
2. I-Shampoo yokuhlanza okujulile
I-shampoo yokuhlanza ejulile ingatholakala kumikhiqizo yezigaba ezahlukahlukene zamanani.
Uma uvame ukusebenzisa i-foam ne-varnish noma izindlela ezivela emaphethelweni aqhekekile, ama-curls ayoba ngandlela thile futhi akhathale. Izinsalela zemikhiqizo yezitayela nama-silicone ziyanqwabeka ezinweleni, zizenze zisinde futhi zinciphise ukukhanya nemisindo yomvelo. Kufanelekile ukugeza izinwele zakho nge-shampoo ejulile yokuhlanza kanye ngeviki (eyomile - kabili ngenyanga), ngakho-ke bazobukeka beqabulekile.
4. Faka uviniga
I-Sour uviniga ifiphaza usawoti osele kanye ne-alkali ezinweleni.
Labo abangakulungele ukufuthelisa izinwele zabo ngebhati elibandayo bayokujabulela ukwazi ukuthi ukugqama kwesibuko esifanayo kungazuzwa ngokuwinsula ngeviniga ye-apula noma okusajingijolo. Ibusisa izikali ezimboza izinwele zethu.
Amafutha e-Argan angenye ebaluleke kakhulu emhlabeni.
Uma kukhona ukukhathazeka ukuthi ngemuva kwamafutha izinwele zizobukeka zinamafutha, zingafakwa amahora ambalwa ngaphambi kokugeza noma ebusuku - ngakho-ke wondla izinwele zakho futhi uvimbele i-shampoo ukuthi yome kakhulu. Akudingeki nokuthi uthenge okuthile ngenhloso - bheka ekhishini: izinwele ezinjengawe, njengotshilanga, umnqumo, isame nekhokhonathi (lokhu kamuva kungcono ukungafakwa ezimpandeni). I-Classic burdock noma i-castor, kanye namafutha e-argan kanokusho nawo afanelekile.
Amafutha e-Amla aqinisa izinwele futhi athuthukise ukukhula kwawo, futhi i-broccoli yamafutha ingafakwa emikhawulweni - lokhu kuyi-analogue yemvelo "yokugeza" ye-silicone. Ungakhohlwa ukumboza umcamelo ngokuthile, ukuze ungashiyi uphawu lokugcotshwa emafutheni, futhi usebenzise ibhendi yerabha le-silicone ngezinwele zakho - kulula ukuyigeza ngeshampu efanayo.
6. Shintshana
Zama ukusebenzisa i-balm ku-shampoo.
Sivame ukugeza ikhanda lami kanjani? I-shampoo yokuqala, bese - i-balm noma i-conditioner. Futhi uma okuphambene nalokho? Ngakho-ke izinwele zizofakwa umswakama, zigezwe futhi ngasikhathi sinye zingabi nesisindo ngamafutha okugcwala, okusho ukuthi kunikezwe isitayela sevolumu.
Umbono ongajwayelekile wokuhlanza ikhanda lakho nge-shampoo kanye kuphela. Ukugijima kokuqala kususa ukungcoliswa komhlaba kuphela, futhi owesibili kuphela owenza umsebenzi kuze kube sekupheleni. Icebo elincane - ngaphambi kokufaka izinwele zakho, udinga ukusinameta kahle ukuze i-survivant eningi ingangeni kuwo, futhi inyakazise i-shampoo ezintendeni zezandla zakho kugwebu, ingeza amanzi amancane.
Kungani umphumela othenjisiwe wesitolo sezinwele ungasabonakali? Mhlawumbe iqiniso ukuthi isigaba sokugcina ukhohliwe? Eyokuqala, emibili, emithathu: isampula yembule isikali soboya, imaskhi isigcwalisa ngomsoco, bese i-conditioner isula i-cuticle, isopha yonke impahla ngaphakathi.
7. Esikhundleni se-shampoo
Isitashi siyakwazi ukufaka esikhundleni se-shampoo eyomile.
Izinwele ezi-curly, ezidayiwe noma ezilimele kakhulu azikwazi ukugeza nge-shampoo nhlobo - isimo esanele sezinwele noma ukhilimu okhethekile. Le ndlela yokuhlunga ubizwa ngokuthi i-covoshing (kusuka igama elithi “conditioner”), ikuvumela ukuba ukondle izinwele, uzenze zithambe futhi zibuthuntu.
Ngabe kufanele ugeze izinwele zakho nsuku zonke? Zama ukwelula ubuhle benswele bakho nge-shampoo eyomile. Uma uyibeka ngaphambi kokulala, ekuseni izinsalela zayo kuzoba lula ukuzikhipha ezinweleni. Futhi, i-shampoo eyomile izosiza ukubeka izinwele zakho ngokuphuthumayo uma ushibilika. Ukushintshwa kwesabelomali sayo kuzoba i-talcum powder noma isitashi samazambane.
8. Ekuvuleni
Inketho yalabo abangafuni ukusonga izinwele zabo ezingxenyeni eziningana.
Ngendlela, ukuze usebenze kahle, imaski esetshenziswe ezinweleni ingafudunyezwa: faka isicoco sokugezela, usonge ngaphezulu ngethawula noma isikhafu soboya, shaya ngokucophelela i-hairdryer bese ulinda cishe ihora. Ngisho nama-curls onakaliswe isitayela esivamile azoguqulwa ngemuva kwale nqubo.
9. Dambisa ukucindezelwa
Kulula futhi ukuxubha izinwele zakho.
Abasebenza izinwele zezinwele bathi ibhulashi lezinwele elenziwe ngamabhulashi wemvelo lilimaza izinwele kancane, futhi libakhanyisela ngisho nangaphansi. Uma kungekho msipha wokuphikisa, ungavimba indwangu eyomile, ibeke emazinyweni enkamo bese ibushelelezi izinwele zakho. Ingilazi yamanzi ahlanzekile izokusiza ukubheka ukulimala kwezinwele kangakanani. Izinwele ezilimele zizoya ezansi, kuyilapho izinwele eziphilile zizothamela phezulu.
I-T-shirt yezinwele
Izinwele ezimanzi zidinga ukubanjwa ngobumnene.
Izinwele ezinamanzi zidinga ukuphathwa ngokucophelela - ungazigcobisi ngethawula bese ulihlanganisa ngesiphu esivamile - ungasebenzisa eyodwa ekhethekile noma uyihlukanise neminwe yakho kancane. Izitayela ezisebenza ngezinkanyezi zibuye zeluleke ukuthi ithathe elinye ithawula nge-T-shirt yakudala - imomisa izinwele ngaphandle kokuyifafaza. Ngalesi sizathu, kufanelekile kubanikazi bezinwele ezi-curly ne-wavy. Kubalulekile futhi ukukhumbula ukuthi ukucosha izinwele ezimanzi emsileni kugcwele ama-creases.
11. Isikhathi esishisayo
Ukomisa ikhanda phansi kuzongeza nevolumu.
Imvamisa sebenzisa insimbi yezinwele, izilenge nezinsimbi - ngakho-ke udinga ukwakha ubungane nesifutho esivikela ukushisa noma kawoyela: ngenyanga kuzobonakala ukuthi izinwele ziye zahlukana phakathi.
Izinwele ezilimele zibekwa kahle hhayi ngegwebu (zivame ukuqukethe utshwala obuningi), kepha ngamakhilimu akhethekile namabhulashi. Beka umpheme ongaphambili wangaphambili engela lama-degree angama-45 - lokhu kuzowunikeza ivolumu yemvelo. Vumela ama-curls agxiliwe apholile kubhulashi ukuze alondoloze ukwakheka okwenziwe.
12. Ukwenza izinwele
Uma ngaphambi kokuya salon izinsuku ezimbalwa.
Izimpande ezihlanganisiwe zingapendwe ngaphezulu nge-matte eyehadow, amashiya noma i-powder ekhethekile yokulungisa izinwele. Imikhiqizo efanayo ingasetshenziswa ukupenda i-hairline.
14. Imfihlo yeRapunzel
Ukulala esikhotheni sesilika kulungele izinwele.
Izinwele ezinde zivame ukwelula ngaphansi kwesisindo sazo futhi zinciphise ivolumu. Ungawahlanganisa ngexubho lamazinyo uma ungenalo ikamu elikhethekile. Izinwele zizobe zingabanjiswa, zidwengulwe futhi zihlikiwe emqamelweni uma ziklanywe ngasesangweni eliqinile ebusuku - khumbula, yilokhu uFiona Cleary akwenzile ekuCuleni eBlackthorns. Ngenhloso efanayo, abalungisi bezinwele bacebisa ukulala phezu kwesilika noma esikhonkwaneni se-satin.
Indawo yezithombe namahluzo ngakwesokunxele
Lapho uhlanganisa isikhangiso, kuyadingeka ukuthi unake ukuma kwendawo kwezithombe nombhalo. Lezi zinto kufanele zihambisane nezici zokwakheka zombono wakho:
Uma ubona amasiginali angaphandle avela emkhakheni wokubuka, i-hemisphere ephambene icubungula lolu lwazi:
Ukugqugquzela okuvela emkhakheni wesobunxele wokubuka kuqala kucatshangelwa futhi kusetshenzwe yi-hemisphere engakwesokudla, kanti ukugqugquzela okuvela emkhakheni wokubuka kokuqala kuqalwa futhi kucutshungulwe yi-hemisphere engakwesobunxele
Bourne, 2006, k. 374
Ngenxa yensiza enjalo yesakhiwo se-neuroanatomical, i-hemisphere engakwesokudla icubungula ulwazi olwethulwe ngakwesobunxele lomkhangiso:
Njengoba i-hemisphere efanele ilungele kangcono ukucubungula imininingwane ebonakalayo, nesobunxele kunengqondo nangokomlomo, ukubeka isithombe ngakwesobunxele kombhalo kuthuthukisa ukucubungula wonke umyalezo.
Ngokubeka izithombe nemidwebo eduze kwesokunxele sesikhangiso, uzokhulisa ubumfihlo bokucutshungulwa kwemininingwane. Abantu bazosibona isikhangiso ngokushesha, basicubungule kahle.
Ukusebenzisana Kwomkhiqizo Image
Leliqhinga lisebenza kakhulu futhi kulula ukulisebenzisa. Njalo bonisa umkhiqizo wakho ngendlela yokufeza inhloso eyinhloko: ukukhuthaza ukusebenzisana kwengqondo.
Nasi isibonelo. Ngo-2012, abacwaningi uRyan Old no-Ariadna Krishna bakhombisa ababambe iqhaza ocwaningweni lokukhangisa nge-coffee mug. Kwavela ukuthi lezi zifundo kungenzeka ukuthi zifune ukuthenga izimpahla lapho isibambo se-mug siguqulwa kwesokunene (ngakwesokunene okuholela kubantu abaningi).
Abaphenyi bakholelwa ukuthi lokhu kungenxa yokulingiswa okuphezulu kwangaphakathi kwesenzo. Lapho izibaya zitholakala ngakwesokunene, ababambiqhaza ekuhlolweni bahlanganyele ngokwengqondo nesihloko ngezinga elikhulu. Kodwa-ke, lo mphumela wanyamalala lapho ababambiqhaza bethatha okuthile ngesandla:
. lapho isandla esikhulu sababambiqhaza kuhlolo olukhululekile, ukubonwa okubonakalayo kwento okuholela ekukhuleni kwenhloso yokuthenga. Kodwa-ke, uma isandla esiphambili simatasa, umphumela uba okuphambene.
Umdala & Krishna, 2012, k. 9
Manje ake sibheke ukuthi yini okufanele yenziwe uma umkhiqizo ungenawo isibambo. Kokunye ukuhlola, abacwaningi bathola ubufakazi bezinye izinhlobo zamamodeli. Nayi eminye imibono:
- Beka i-cutlery nezitsha ngakwesokudla (ngokusebenzisana kwengqondo ngesandla sokudla):
- Khipha umkhiqizo ngaphandle kokufaka:
Ungasebenzisa izithombe ezinjalo yonke indawo (ngokwesibonelo, ekukhangiseni noma kumasayithi we-ecommerce). Ezimweni eziningi, izithombe ezinjalo zenza umkhiqizo uthandeke ngokwengeziwe, ngoba zinomsebenzi wokuqinisa ukusebenzisana kwengqondo.
Ukubukeka kwemodeli kuqondiswe ku-STA
Abantu bavame ukulandela ukugqolozela kwabanye. Lo mkhuba usize okhokho bethu ukuba basheshe babone izinsongo, futhi ukuziphendukela kwemvelo kwagxila kuleli khono kumathani ethu.
Ungasebenzisa lomlutha emikhankasweni yakho yokukhangisa. Uma isikhangiso sakho siqukethe izithombe zabantu, ziqondise ku-CTA yakho (shaya inkinobho ethi isenzo - approx.ed.). Ngakho-ke uzoheha ukunaka okuningi kule ndawo:
Kufanele ugweme ukuqondisela umuntu kulowo mbukeli. Izithombe ezingaphambili zizodonsela ukunaka kumlingiswa osemqoka esikhundleni sezingxenye ezibalulekile zesikhangiso:
Izinhlobo ezihehayo ekukhangiseni (lapho kufanele)
Abantu abahehayo bakhulisa ukuthembeka kokukhangisa, futhi umkhiqizo uthola isilinganiso esiphakeme. Kodwa-ke, lokhu akunjalo ngaso sonke isikhathi. Gwema leli qhinga uma umkhiqizo wakho ungahambisani nesikhalazo:
. lapho utadisha imibandela yokubona imodeli njengento ekhangayo, kutholakala esinye isimo lapho imodeli ekhangayo ingesona isinqumo esihle: lapho amathuba okuhlangana komkhiqizo nemodeli ephezulu, futhi umkhiqizo uqobo ungahlanganisi kahle nomqondo wokuheha.
Trampe et al., 2010, k. 1117
Imiphi imikhiqizo efanele? Nazi ezinye izibonelo.
Kuyafaneleka:
- I-Luxury (njengemoto yezemidlalo).
- Ukubukeka (i-lotion).
- Ubuciko nobuhle (ukwakheka).
- Ezempilo (umkhiqizo wokuqina)
Ayilungile:
- Ubuchwepheshe (isb. Isoftware).
- Isidlo (yokudlela).
- Izinto zehhovisi (iphrinta).
- Ukuhlobisa ikhaya (ifenisha).
Futhi kuya ngesikhundla sakho. Eminye imikhiqizo ingahle isebenzise ubuciko bemikhiqizo yabo yemihlobiso ekhaya. Kulokhu, imodeli ekhangayo, kunjalo, ingafaneleka ekukhangisweni. Kodwa-ke, kwimikhiqizo eminingi, kuzobonakala kungafanele.
Uma usebenzisa imodeli ekhangayo, ngokwesibonelo, ekukhangiseni ngamathuluzi, abantu bazoqala ukusola ukuthi uzama ukubaphoqa ukuthi bathenge. Bazobona ukusebenza kwengqondo futhi bazolwa nemizamo yakho yokuncenga.
Isiphetho esiyinhloko: amamodeli akhangayo ngokuvamile akhulisa ukuthembeka, kepha ukubaluleka kokukhangisa kubaluleke kakhulu kuwe - ukubopha isisusa sakho.
Khulisa usayizi wamagama adlulisela imizwa
Lapho kukhula ifonti, kuvusa nemizwelo ejulile. Lokhu kungenxa yokuthi, ngokomqondo wokuziphendukela kwemvelo, okhokho bethu bahlulela usongo olungahle lube ngokusekelwe ekucabangeni kwabo mayelana nosayizi wabo.
Kodwa-ke, amagama angokomfanekiso emvelweni. Abantu badinga ukubona incazelo yabo ukuze ukusabela okungokomzwelo kwenzeke. Ngakho-ke, ukwandisa usayizi wefonti, ikakhulukazi ukusetshenziswa kwamagama azwisisayo, kuzosiza ukuqinisa umthelela womzwelo.
Kodwa-ke, kufanelekile ukubhekisisa ukuthi igama elikhulisiwe lizodonsela ukunakwa kwezinye izingxenye zesikhangiso:
. Ukwanda kwefonti yombhalo kudonsela ukunaka emazwini, okunciphisa ukubonwa kwento yomkhiqizo nezinto ezibonakalayo. Abakhangisi inhloso yabo yokwengeza ukunaka kukho konke ukukhangisa kufanele bacabangele ngokungathi sína ukuthi kungenzeka banikeze isikhala esengeziwe sombhalo.
Pieters & Wedel, 2004, k. 48
Isho ukusetshenziswa kwemisebenzi eminingi (kepha hhayi izindlela zokuyisebenzisa)
Ngokuvamile abantu bakhetha imikhiqizo esebenzayo ngenxa yezindleko eziphakeme. Ngaphezu kwalokho, uhlu olude lwemisebenzi luyakholisa kakhulu kunelifushane.
Noma kunjalo, kukhona umehluko. Abantu bavame ukulinganisela amandla abo okusebenzisa zonke izici. Ngakho-ke, iningi labo lithanda ukukhokha inani elithile, kunokuba ukhethe imali yokusebenzisa.
Okusho ukuthi, uhlu olude lwemisebenzi lungaba nemiphumela engemihle uma abathengi bebheka ukuthi yimiphi imisebenzi abazoyisebenzisa. Lapho-ke izintandokazi zabo ziguqukela emikhiqizweni enokusebenza okuncane.
Sebenzisa amagama aqinisekisayo emikhiqizo ye-hedonic
Ngokuvamile, kunengozi yemibhalo yokuvuma okuqinisekayo - lapho abafundi bezwa ukuthi uzama ukubenza bakholwe, bangathola ukumelana nokusebenza kwengqondo okusebenzayo. Ngemuva kwalokho bazolwa nokuzama ukukholisa.
Noma kunjalo, kukhona okuhlukile. Ulimi oluqinisayo lungathuthukisa izikhangiso zemikhiqizo ye-hedonic. Isizathu ukuhlobana phakathi kwezimo ezimnandi nokukhuthazela:
. Izimo zokusetshenziswa kwe-hedonic kungenzeka zidale isimo esihle, esibuye sikhuthaze abathengi ukuthi babonakalise ngemigomo yokuvuma bese benza imibuzo ngalolo limi.
UKronrod et al., 2012, k. 8
Lapho abantu bezizwa bejabule, bakhuluma ngokuzethemba okukhulu (futhi balindele ukuthi kuzokhulunywa nabo ngokunqobayo). Futhi lokhu okulindelwe kubalulekile.
Njengoba abathengi belindele ukuqinisekiswa, ulimi lwakho lokuqinisa luzokhulisa ubumfihlo bokucutshungulwa kwemininingwane. Bazokwazi ukubona ukukhangisa kwakho kulula. Lokhu kuzodala umuzwa omnandi, ozobe uhambisana nalokhu kumkhiqizo wakho.
Isiqubulo esinemvumelwano noma i-STA
Amaqhinga wangaphambilini akhombisile ukuthi ulimi oluqinisekisayo lungakhuphula ukuqhakaza kokucutshungulwa kolwazi ngemikhiqizo ye-hedonic. Umphumela ofanayo wenzeka ngemilolotelo, kuphela isebenza njengokuthi isetshenziswa kunoma yimuphi umkhiqizo.
Kokunye ukuhlola, abafundi bethulwa ngeziqubulo ezimbili ezihlobene notshwala:
- Ngomvumelwano: "Okufihlekile okusithekile, utshwala budalulwa" (Lokho okufihlakele okucashile, kwembula utshwala).
- Ayikho imvumelwano: Okufihla ukuswela, okubonisa utshwala (Lokho okufihlakele, ukufihla utshwala).
Zombili lezi zinkulumo zinencazelo efanayo. Kepha abafundi banquma ukuthi isitatimende esinemvumelwano sibonakala sinembile futhi sineqiniso - ngoba imvumelwano ikhulisa ukuqagela ekuboneni. Ukuhlonza lesi sitatimende, abafundi bathola umuzwa ojabulisayo, abawubheka kabi ukuthola imininingwane eyisisekelo.
Naka amandla wesigqi bese uzama ukulungisa i-STA yakho:
- Yiba ijuba, ubonise uthando oluthile.
- UWhaddya uthi, nikela namhlanje.
- Ufuna ukuvakasha? Beka esitolo sethu.
Imilolotelo enjalo ngobuqili idala umuzwa omnandi abantu abazowazihlanganisa ne-STA yakho. Ngakho-ke, bazothola isifiso esiqhubekayo sokufeza ucingo.
Indawo yezinto zomkhiqizo ngakwesokudla
Icebo lokuqala lachaza ukuthi kungani kufanele uthumele izithombe ngakwesokunxele sesikhangiso. Kunconywe okuhlobene nalokhu. Uma izithombe zihlala iningi lomkhangiso, lapho-ke kufanele ubeke izinto zomkhiqizo ngakwesokudla.
Lesi siphakamiso singenxa yokuqhathanisa nokusatshalaliswa kanye nokulinganisa komsebenzi we-cerebral hemispheres. Uma isithombe sikhulu, khona-ke abantu bazoqala ukucubungula isikhangiso ngokuyinhloko ku-hemisphere efanele, kuyilapho owesobunxele ezosebenza kancane.
Ngokusho komqondo, i-hemisphere engakwesobunxele ngalesi sikhathi iqala ukusebenza ngenkuthalo, icubungula ingxenye yayo yolwazi futhi izame “ukulinganisa” ngakwesokunene. Okusho ukuthi, i-hemisphere encane enomthwalo omncane icacisa ngokuzithoba imininingwane "esesondele". Ukusabela okunjalo okungenangqondo kufanelekile ukucubungula imininingwane.
Lapho abantu bebuka umkhangiso ogcwele izithombe, i-hemisphere yabo yangakwesobunxele icubungula imininingwane yangakwesokudla ngokuzithoba. Ngaphezu kwalokho, olunye ucwaningo luveze ukuthi imininingwane engakwesokunene ikhiqiza izinkomba eziphezulu zokubonisa ubuhle. Ngakho-ke, kufanele ubeke ilogo kule ndawo.
Khuphula uphawu lwelogo
Abanye abakhangisi baluleka ukwehlisa usayizi we-logo, ngoba ngale ndlela okuqukethwe kubukeka "kungakhangisi" ngokungadingekile, kunciphisa ukuthembeka kwesikhangiso. Kodwa-ke, lezi zitatimende azinembile ngokuphelele.
Ucwaningo olulinganise indawo yento yomkhiqizo ezikhangisweni eziyi-1363 lubonise ukuthi ukwanda kasayizi womphezulu akunciphisi inani lokunakwa:
Ukungezelela usayizi wengxenye yento yomkhiqizo akukuphazamisi kabi ukunaka kukho konke ukukhangisa ngokubanzi. Abakhangisi nama-ejensi kufanele bayeke ukukhathazeka ukuthi into ebonakalayo ebonakala kakhulu izokwenza abathengi bafune ukuvula ikhasi ngokushesha.
Pieters and Wedel, 2004, k. 48
Olunye ucwaningo lukhombisile umphumela omuhle wokukhulisa ingaphezulu nge-logo.
. uphawu lomkhiqizo, oluhambisana nengxenye yombhalo nomzekeliso, lutholwa ukulungiswa kakhulu kwamehlo ngayinye yendawo. Noma abathengi bebhekabheka amakhasi nomagazini ngokukhululeka, into ethile eholelwayo inakwa kakhulu.
Wedel and Pieters, 2000, kk 308-309
Umugqa ophansi: ungesabi ukwandisa usayizi we-logo noma enye into yophawu.
Izici ezibonakalayo zamafonti zingadala imizwa ethile kubabukeli, ngakho-ke badlala indima ebalulekile.
Lapho ukhetha ifonti efanele, izici ezintathu eziphambili kufanele zibhekwe:
- Umugqa uyisakhi sophawu oluhlelekile.
- Isisindo ububanzi behlamvu elilodwa.
- Ukuma - ukuma kwendawo kophawu.
Kukhona ezinye izinto. Kepha lezi ezintathu ziyisisekelo.
Ngokufanelekile, lezi zici ezibonakalayo kufanele zihambisane nezici zomqondo ofuna ukuzethula kumkhiqizo wakho. Ngamanye amagama, ifonti efanelekile izohambisana kahle nomkhiqizo owukhuthazayo.
Kusetshenziswa imigqa emide, emincane ukuhambisa ubuhle
Abaphenyi baqinisekisile ukuthi amafonti amade amancanyana abukeka emuhle ngokwengeziwe:
Amafonti akhuluphayo ngesisindo (ngobubanzi nangobukhulu besifo sohlangothi) abonwa njengamathenda, onothando nowesifazane, kuyilapho amafonti asindayo abonakala eqinile, enolaka futhi enesibindi.
Brumberger 2003, k. 208
Lokhu kungenxa yokuthi wonke umuntu unokuqonda okuhle ngobuhle. Emazweni amaningi (ikakhulukazi i-United States), abantu abahle bade futhi bayancipha. Le "standard" yobuhle. Noma ungakholelwa kuyo, usaxhuma le mqondo ngenxa yezicucu ezijwayelekile emphakathini.
Lezi zinhlangano zibalulekile. Ngenxa yenethiwekhi ebambisanayo, indawo ethi “ubuhle” ihlotshaniswa nezimpawu ezilandelayo (kanye nabanye abaningi):
Ngakho-ke, lapho uthola izinto ezinezimpawu zobuhle (isibonelo, zinde futhi zincane), unezihlanganiso ezithile:
Uma ufuna ukukhetha ifonti enhle, bese uxhuma izici ezibonakalayo ezihambisana nomqondo wobuhle. Ngamanye amagama, khetha amafonti amade (amade, amade).
Ukuqhathaniswa okunjalo kwe-semantic kuzonyusa ukujula kokucabanga kwefonti yakho. Abantu bazokwazi ukuyicubungula kalula, okuzokwakha impendulo enhle.
Kusetshenziswa amafonti angaziwa ukwedlula ukuhlukile
Ake sithi umkhiqizo wakho uhlukile, unesimanje. Mhlawumbe le yinto yokunethezeka. Noma mhlawumbe ungathanda ukuvela umncintiswano. Lapho-ke ifonti yakho kufanele ihlangabezane nezimpawu ezilindelwe zobunye.
Kokunye ukuhlola, ososayensi bakhombise umkhangisi we-gourmet ushizi kubahlanganyeli ekuhlolweni. Kwavela ukuthi izifundo zazincamela ukuthenga ushizi lapho ifonti esazisweni kwakunzima ukufunda:
Ngokwesimo semikhiqizo yansuku zonke, ukukhuphuka okuningilizayo [ngokubona kolwazi] kuwuphawu oluhle lokuthi umkhiqizo ujwayelekile futhi uphephile - lokhu kuholela ekulinganisweni okuphezulu komkhiqizo.
Noma kunjalo, esimweni semikhiqizo ephezulu yobuchwepheshe, ukukhuphula izinga lokushisa kusibonakaliso esibi, okubonisa ukugcwala kwemakethe nokuthi iqiniso lomkhiqizo selivele laziwa, futhi lokhu kuholela ekwehlekeni kwamanani. Ngakho-ke, ubunzima (kunokuba kube lula) bokucubungula imininingwane ngemikhiqizo enjalo kuzovumela abathengi bazizwe bekhethekile.
Ngoba ababambiqhaza babenenkinga yokuhlunga ifonti, bahambisana nobunzima nokuhluka komkhiqizo, ngaleyo ndlela bekhulisa inani elibonakalayo likashizi wokulola.
Uma ufuna ukubeka umkhiqizo wakho njengento eyingqayizivele futhi elite, yehlisa ubumfihlo bokuqonda kokukhangisa. Sebenzisa ifonti elingaziwa (kodwa elisebenzisekayo) - ukuze abantu babe nobunzima ekucubangeni izikhangiso.
Ngaphezu kwalokho, lapho abantu benza imizamo eminingi ukubona ukukhangisa, bafaka imemori ngemininingwane eminingi. Amafonti angaziwa akhulisa kuphela ukubonwa komkhiqizo njengento ehlukile, kepha futhi adala izimo zokukhumbula umkhiqizo ozinzile.
Kusetshenziswa okubomvu ukubonisa umyalezo wesexwayiso
Njengamafonti, imibala inencazelo ye-semantic. Ngokuhamba kwesikhathi, siqala ukubiza izimfanelo ezithile kumithunzi ethile:
Ama-theorists anemibala akholelwa ukuthi ama-hue athinta ukuqonda nokuziphatha ngezinhlangano. Lapho abantu behlangabezana kaningi nesimo lapho imibala ehlukene ihambisana nokuhlangenwe nakho okuthile noma imiqondo ethile, bakha ubudlelwane obuthile nabo.
Mehta & Zhu, 2010, ikhasi 8
Isibonelo, sivame ukuhlobanisa ubomvu nengozi, izinsongo, namaphutha:
Ngenxa yalezi zinhlanganiso, obomvu kusebenze indlela yokucabanga ehlobene nomshini wokugwema [ingozi]. Lapho wenza lolu hlobo lokucabanga lusebenze, abantu kulula ukubona izinkinga.
Ngakho-ke, uma kumkhangiso uchaza inkinga exazululwa ngumkhiqizo wakho, uhlelo lombala obomvu luzodala isidingo esikhulu somkhiqizo wakho.
Kusetshenziswa okwesibhakabhaka ukubhala umyalezo mayelana nokunikezwa okuhle
Kuqhathaniswa nokubomvu, okuluhlaza okwesibhakabhaka kuhlotshaniswa "nokuhlanganiswa":
. njengoba okwesibhakabhaka kuvame ukuhlotshaniswa nokuvuleleka, ukuthula nokuzola, kungenzeka ukuthi kusebenze isisusa sokuhlukana, ngoba izinhlangano ezinjalo zibonisa indawo enhle.
Mehta & Zhu, 2010, k. 1
Ososayensi baphenya ngezikimu ezibomvu nezihlaza okwesibhakabhaka. Bakhombise ababambiqhaza imiklamo emibili ehlukene yokukhangisa izinyo:
- Isexwayiso: lokhu kuhle ukuvikela ukubola kwamazinyo (umbala obomvu ufanelekile).
- Ukuthola izinzuzo: kuyasiza emazinyweni amhlophe (umbala ofaneleka weblue).
Yehlisa amazinga wombala emilayezo enolwazi oluningi
Abanye abakhangisi bathi umbala uhlala ungcono kunomfanekiso omnyama nomhlophe. Kepha kwenzeka ngendlela ehlukile. Uma isikhangiso sakho siqukethe umbhalo omningi nemibala egqamile, ababukeli bazozizwa bedangele ngenxa yenani elikhulu lalabo abaphoxayo. Ngenxa yalokhu, bazolahlekelwa yisisusa sokucubungula okuqukethwe ukukhangisa.
Uma isikhangiso sakho sidinga ukucutshungulwa okuningi kwengqondo, khona-ke inguqulo emnyama nomhlophe isebenza kangcono:
Lapho izinsizakusebenza eziningi kakhulu zidingeka ukucubungula izikhangiso, futhi azanele ukucabanga ngokucophelela futhi zifunde [imininingwane], khona-ke ukusetshenziswa kwenguqulo emnyama nomhlophe yomklamo noma inketho yokugqamisa umbala wezingxenye ezithile kufanelekile futhi kukholisayo.
Ngakho-ke, uma isikhangiso sakho siqukethe umbhalo omningi, sinciphise ukugqama nokugcwala kombala kwisikhangiso.
Sisebenzisa izikhalazo ezinengqondo ezimakethe ezintsha
Uma umkhiqizo wakho musha noma usungula, kunconywa ukuthi usebenzise ukudluliselwa okunengqondo ezikhangisweni.
. lapho abathengi bengenalo ulwazi olwanele ngomkhiqizo, bagqugquzeleka kakhulu ukuzindla ngezimpikiswano zezikhangiso. Ukukhangisa kufanele kunikeze izimpikiswano ezikhohlisayo ezinganciphisa ubungozi bokuthenga futhi kwehlukanise umkhiqizo nabancintisana.
Uma abathengi bengajwayelene nomkhiqizo wakho, bazofunda isikhangiso ngemininingwane eminingi, ngakho-ke izikhalazo ezingokomzwelo zizosebenza kancane. Badinga isizathu esizwakalayo sokuthenga.
Kusetshenziswa ukukhanga okungokomzwelo ezimakethe esezithuthukisiwe
Isimo esiphikisayo senzeka ezimakethe ezithuthukisiwe. Uma abathengi bewazi umkhiqizo noma umkhiqizo wakho, banaka kakhulu ukukhangisa. Ngakho-ke, ngabo, ukwelashwa okungokomzwelo kungaba ngempumelelo ngaphezulu:
Kumakethe eselivele lisunguliwe, abathengi namakhasimende angahle abenolwazi lokuxhumana nomkhiqizo wakho. Lokhu kunciphisa isisusa sabo sokwenza ukucubungula okukhulu kwezikhangiso. Kepha izinto ezikhulisa intshisekelo yomuntu siqu ekukhangiseni, njengokusetshenziswa kwemiyalezo ethinta imizwa nemilayezo eyenzelwe kahle, kungenzeka ukuthi zidale impendulo ngokuziphatha.
Sebenzisa i-negation ukukhuthaza isenzo sokuzenzela
Inhlayiya engemihle embhalweni ikhombisa inkinga umkhiqizo wakho ongayixazulula. Ngokwemvelo, abantu benzelwe ukugwema izinhlungu. Ngakho-ke, sivame ukubona iziphikiso ezingezinhle. Lokhu kuchaza iqiniso lokuthi ezikhangisweni amagama anama-valencies amabi adonsela inani eliphakeme lokulungiswa okubukwayo.
Njengoba abantu bachitha izinsiza eziningi ukucubungula izikhangiso ezingekho kahle, leyo milayezo ingaholela ekuthengeni okungafanele.
Uma umgomo wakho oyinhloko wokukhangisa uwuphendula ngokushesha (ngokwesibonelo, ngokuchofoza kubhengezo lakho), cabanga ukusebenzisa i-negation. Kulokhu, kulula ukuheha ukunakwa futhi kungenzeka kubangele ukusabela kokuziphatha ngokushesha.
Sebenzisa umklamo omuhle wokukhumbula isikhathi eside
Umklamo omuhle usetshenziselwa ukuchaza izinzuzo ezinikezwa ngumkhiqizo wakho.
Ucwaningo olwenziwe ososayensi luveze ukuthi izikhangiso eziklanywe kahle ziveza umthelela onamandla kwimemori yesikhathi eside:
Noma izikhangiso ezinqabayo zazidinga izinsiza ezengeziwe ukucubungula [imininingwane], izinsolo ezinengqondo zazikhumbuleka kakhulu. Sicabanga ukuthi lokhu kungqubuzana akubangelwa inani lokuqashelwa okukhangisiwe esikhangisweni, kodwa kumazinga wenjabulo etholwa yilabo ababambe iqhaza.
AmaBoll, Lang, & Potter, 2001, 2001, k. 647
Lapho ababambiqhaza bekhonjiswa ngemikhangiso eyenzelwe kahle, bathola izinga eliphakeme lokumnandi, eliqinisa inkumbulo yabo.
Ukuze ukwazi ukunquma indlela efanelekile yokudala isikhangiso sakho, ngifingqe amaqhinga wangaphambilini kumdwebo. Njalo lapho udala isikhangiso, bhekisa etafuleni ukukhetha umklamo ofanele (kuya ngemakethe yakho nemisebenzi yokukhangisa):
Ukwehluka
Ngokufanelekile, kufanele ubonise abantu abashintsha kancane izinhlobo zesikhangiso sakho. Ngokudalulwa okuphindaphindiwe, abantu baqala ukucubungula izikhangiso kalula, okwenza kube nokunameka komkhiqizo okuzinzile.
Imibukiso elandelayo ikhuthaza abantu ukuthi bavuselele inguqulo yokuqala yesikhangiso kwimemori. Futhi lesi senzo esilula sokukhipha izinkumbulo siqinisa inkumbulo yabo.
Kodwa-ke, uma uphinda ukukhangisa okufanayo, khona-ke uqala ukubangela ukucasuka, ikakhulukazi esimweni semikhiqizo engaziwa. Kulokhu, kudingeka izinguquko ezincane.
I-Offset
Lapho udala ukuhlukahluka kwesikhangiso, zama ukuhambisa into ebekiwe kwenye indawo.
Kokunye ukuhlola, ososayensi bakhombise abahlanganyeli besilingo ukuhlukahluka okuhlukahlukene kwesikhangiso lapho ilogo yashintsha indawo. Noma ababambiqhaza bengazibonanga izinguquko, balinganise kakhulu logo uma indawo yayo ishintsha.
. sibonisa [esivivaneni sethu] ukuthi inguquko encane ebonakalayo [esikhangisweni] ukusuka ekubonisweni kokuqala kuya kokulandelayo kungatholwa [yizifundo] ngengozi. Ukutholwa kwalolu shintsho kungenzeka kudale ukuthi ababambiqhaza basebenzise izinsiza ezengeziwe [zobuchopho] ezidingekayo ukucubungula isilinganiso se-logo emkhiqizweni, okwandisa ubumfihlo bokucubungula [imininingwane]
UShapiro noNielson, 2013, amakhasi 1211 - 1212
Uma ungeza ushintsho olubonakalayo oluncane, abantu bayakubona ngokunganakile. Futhi bathuthukisa okuthandayo kokuqukethwe okunjalo ngenxa yokuqonda ngokuqonda okuphezulu.
Ukuguqulwa kwamamodeli ngokuya ngengxenye yemakethe ekhethiwe
Lapho ukhetha imodeli (iqhawe) lokukhangisa kwakho, kufanele ukhethe elifana nabamele bemakethe yakho. Ukufana okunezinsolo kuzothuthukisa ukukhangiswa kwesikhangiso.
Leliqhinga lingasiza ngokuhlukaniswa. Ake sithi usebenzisa ukukhangisa okuqondiswe ku-Facebook. Esikhundleni sokukhombisa isikhangiso esifanayo kuwo wonke umuntu, buyisela leli qhawe nomuntu ofana nomuntu obambe iqhaza engxenyeni ethile yemakethe.
Ukusatshalaliswa kwethonya lokukhangisa ngokuhamba kwesikhathi
Ukulungiselela ukuhlolwa, umuntu kufanele afunde isifundo ngesinyathelo ngesinyathelo, futhi angazami ukufunda konke ngobusuku obunye ngaphambi kokudlula. Ukwenza kancane kancane, uzokhumbula imininingwane abese eyibuyisela kahle kakhulu. Kwenzeka into efanayo nezikhangiso. Abantu kungenzeka bathenge umkhiqizo uma izikhangiso zihlukile komunye nomunye futhi zingahlukaniswanga ndawonye.
Ngemiphumela yokuphazamiseka, izibukeli zingakhumbula isikhangiso sakho ngokushesha. Ngaphezu kwalokho, uhlelo lwezikhangiso olwedlulele lungacasula amakhasimende ngenxa yesilinganiso sokuphindaphinda.
Ukuze uvikele ukucasulwa kwamakhasimende (futhi uzuze kumphumela wokusabalalisa), kufanele usakaze ukubonakaliswa kokukhangisa kancane kancane ngokuhamba kwesikhathi.
Ukubekwa kwezikhangiso eziphrintiwe emakhasini angakwesokunxele
Kufanele ubeke amanani ezansi kwesokunxele sesikhangiso. Lokhu kungenxa yokuqondwa kopopayi kwesibalo sezinombolo:
- Abantu bayabopha omncane izinombolo ngakwesobunxele nangaphansi.
- Abantu bayabopha enkulu izinombolo ngokulungile nangaphezulu.
Uma ufaka intengo engxenyeni engezansi yesobunxele yomkhangiso, ungenza abantu bahlanganyele ngenani elincane, okungukuthi, intengo izoveza incane. Lokhu kwaqinisekiswa ngocwaningo oluhlanganyelwe lowezi-2012 olwenziwa ososayensi abavela emanyuvesi amabili.
Leli qhinga libonisa ukusebenza kahle lapho kuthunyelwa izikhangiso kumamagazini, amaflaya, nezinye izinto ezibonakalayo.
Ukukhetha kwesikhala ngokusekelwe emibhalweni yesemantic
Kokunye ukuhlola, abantu bacelwa ukuba bakhethe imikhiqizo kwiphepha lemibuzo. Ngaphansi kwethonya umbala wepeni elinikezwe lona, izihloko zenza ukukhetha kwazo:
- Amapeni ama-Orange aholele ekukhetheni njalo kwemikhiqizo yama-orange (njengeFanta).
- Amapeni aluhlaza aholele ekukhetheni njalo kwemikhiqizo eluhlaza (isib. Sprite).
Umbala wepeni kwakuyisiginali eyisisekelo. Lapho abantu "bethonywe" yipeni le-orange, umqondo wabo we-orange waqala ukusebenza. Ngokusebenza okwengeziwe kwale node, kwaba lula ukuthi ubuchopho babo babone imikhiqizo yombala othile. Iphinde yathuthukisa amanani entengo yabo (kanye nokukhethwa okwalandela) kwemikhiqizo yama-orange.
Umphumela ofanayo uyenzeka ekukhangiseni. Kokunye isifundo, ababambiqhaza bakhethe ukukhangiswa kwe-ketchup, ngoba yangaphambilini kwakukhangiswa umkhangiso wemayonesi, owasebenza "ifindo" lawo wokuthambisa, futhi ababambiqhaza bakwazi ukucubungula isimemezelo esalandela kalula.
Lapho ukhetha izikhala zokukhangisa umkhiqizo wakho, khetha lezo ezabelana ngezimpawu ze-semantic zomkhiqizo wakho.
Uma ukhuthaza umkhiqizo wezobuchwepheshe, beka isikhangiso ngokusebenzisa imvelo yezobuchwepheshe:
- Izikhangiso ze-Facebook.
- Izinhlelo ezihlangene kumasayithi afanele.
- Ukwanda ubukhona bezokuxhumana.
Izikhala ezinjalo zizokwakha isisekelo somkhiqizo wakho. Lokhu kuzokhulisa ukucubungula okusebenzayo futhi abantu bazonikeza ukuhlolwa okuhle komkhiqizo wakho.
Gwema izikhala lapho kubikwa khona isikhangiso "esikhokhelwayo"
Uma ababukeli bebona ukuthi ukhokhele isikhangiso, bayasikala kancane - isilinganiso sokuchofoza kokuvelayo siyancipha. Ngokusho kocwaningo lososayensi baseHarvard University, okuthunyelwe okuthi "Sponsored Links" noma "Advertising" kusebenza kahle kakhulu kunesihloko esithi "Paid Announcement".
Isikhathi sokulayishwa kwesikhangiso sithinta nokubona. Kokunye ucwaningo, izifundo zikhombise isimo esibucayi kakhulu ekukhangiseni ngemuva komthwalo oyisithupha-ngesibili (ngokuqhathaniswa nowesithathu-kwesibili).
Ukukhangisa ekugcineni komagazini
Okuqukethwe kudala umphumela onamandla lapho utholakala ekuqaleni (umphumela wokuqala) noma ekugcineni (umphumela wakamuva) wesikhala - uma kunjalo, ngokwesibonelo, umagazini. Kulokhu, ngokokunye kocwaningo, ukuphela kwentatheli kungaba yindawo enhle kunazo zonke:
Ngenxa yomthwalo wolwazi ophakeme, imvamisa yangaphambilini ivame ukufakwa kwimemori yesikhashana eyenziwe yamuva (ngokulandelana kokufika kwayo), okunciphisa amathuba okugcina [kwimemori] nokubuyiselwa okwalandela kwesikhuthazo sangaphambilini. Abakhangisi abafuna ukukhumbula umkhiqizo ngangokunokwenzeka kufanele babeke izikhangiso zabo ekugcineni komagazini.
Wedel and Pieters, 2000, k. 309
Ngingakujabulela lokhu kuncoma. Ngokwe-theory, lokhu kuyangqondo, kepha ngokwezifiso, akubona bonke abantu abafunda omagazini kuze kube sekupheleni. Kunoma ikuphi, akufanele ubeke isikhangiso phakathi nendawo. Le ndawo ayinomphumela omncane kwimemori.
Izinto ezishicilelwe ngumsebenzisi. Chofoza inkinobho ethi "Bhala" ukuze wabelane ngombono noma utshele ngephrojekthi yakho.
