Ubuhle nesayensi - leli ifilosofi lomkhiqizo odumile uBeauty no Scince (BES). Umkhiqizi wayo empeleni yinkampani yase-Italy i-Cosmec, okuyihafu yeminyaka isebenze ngempumelelo emakethe ukukhiqizwa kwezimonyo zezinwele eziqeqeshiwe. Abalungisa izinwele abavela emazweni angama-67 babona lolu hlobo futhi basebenzise ngempumelelo imikhiqizo yalo, enelisa iklayenti elishesha kakhulu. Uhlobo lwe-BES alumi, futhi luhlala luthuthuka, lwakha imikhiqizo emisha nengcono kakhulu.
Ngabe iklayenti lidinga ukwazi ini ngezimonyo ze-BES?
Abathengi basekhaya banobudlelwano obukhethekile nakho konke okwenziwa e-Italy. Izimonyo zezinwele nazo zihlukile. Thina besifazane sikholelwa ukuthi amaNtaliyane yibona abakwaziyo ukugcina noma ukubuyisela ubucwebe bethu obukhulu - izinwele. Futhi bona (amaNtaliyane) abasidedeli phansi okwamanje (lokhu kufakazelwa izibuyekezo zalabo abangazishintshi izinhlobo zase-Italy ezindabeni zokunakekelwa kwezinwele). Ngempela, izimonyo zezinwele zomkhiqizo zeBES zisabela kahle, yize kungezizo zonke. Ochwepheshe bathi yilawo kuphela amakhasimende angawela ezandleni zikachwepheshe weqiniso owazi kahle imigqa yalo mkhiqizi futhi owazi ukuthi ungalwazi kanjani uhlobo kanye “nesifo” sezinwele ukuze "anikeze" ukunakekelwa kwakhe kahle ukuthi angazazisa kakhulu izinzuzo zezimonyo ezivela kulo mkhiqizi.
Muva nje, abalimi bezinwele abanda ngokwengeziwe bakhetha imikhiqizo yale nkampani ngomsebenzi, ngoba isidingo sayo siphezulu kakhulu. Izimonyo ze-BES zinikeza inani elikhulu lemikhiqizo yokunakekelwa kwezinwele ezakhiwa ngokuya ngokupheka okungafaniyo okusekelwe kwizipho ezicebile zemvelo. Kubandakanya: okukhishwa izitshalo, owoyela, ama-amino acid, okhipha ama-mollusk kanye ne-algae, futhi kube wusizo kakhulu futhi kuhlukile. Izimonyo zezinwele zohlobo lwe-BES ziyasebenza, ngakho-ke akunakuthengwa esitolo esivamile, ngaphandle kwemikhiqizo evela kulayini wokunakekelwa kwasekhaya.
Yini inkosi yemihlobiso ye-BES engayinikeza?
Ukuqinisekiswa kwophawu lwentengiso lweBES kukhulu. Lokhu kuvumela inkosi ukuthi ithole indlela yekhasimende ngalinye, icubungula kahle uhlobo lwayo lwezinwele. Umugqa wezimali obizwa ngokuthi luhlaza okwesibhakabhaka uzoqinisa izinwele ezidayiwe, umugqa oluhlaza uzosusa ukuqina, umise ukulahleka kwezinwele, umugqa wegolide uzothambisa futhi u- "saturate" wezinwele ezomile nezi-blond, kanti umugqa welanga uzovikela izinwele ezintweni zezinto zemvelo (ilanga, umoya namanzi kasawoti) . Akulula kangako ukuthola ukuthi yini, nokuthi yini efanelekile ngezinwele zakho, kepha qiniseka ukuthi uchwepheshe uzokwazi ukukhetha kahle ukuthi yini izinwele zakho ezidinga kakhulu uma kuziwa empilweni yazo.
Futhi, uhlobo lwe-BES luzokusiza ukuguqula, ngoba imele imigqa engu-9 yamadayi (ukusuka ekulweni nokungahambisani ne-ammonia), okuthi uma kuxutshwa ngekhono, idale izigidi zamathani namathunzi.
Inqubo ngayinye ihlinzeka ngezindlela ezihlukile, ngazinye. Thatha, ngokwesibonelo, igagasi. ISpecifik Wave No. 1 kusuka ku-BES ukwakhiwa kwezinwele ezinempilo ngokuphelele, iSpecifik Wave No. 2 iyisakhiwo sezinwele ezilimele nezidayiwe, i-BES Specifik Wave meches kit yenzelwe izinwele eziqokiwe, ngoba isiza ukuhambisa imichilo yezinwele ezomile.
Ukulungiselela izinwele kuphela okulungiselela ukwelashwa kwezimpawu ze-BES - uchungechunge lweHERGEN, LIPOCOMPLEX, SILKAT, oluzodambisa ubunzima futhi luqede inkinga yokulahleka kwezinwele. Kepha hhayi bonke abavundisi bezinwele abajwayelekile bangazisebenzisa ngokufanele, kepha yilabo kuphela ochwepheshe abaqeqeshiwe emahhovisi abamele abamele uphawu lweBES. Lapho wenza imodeli nokulungisa izinwele zezinwele, kunengqondo ukufezekisa ivolumu, ukugqama nomswakama lapho usebenzisa uchungechunge lwe-BEC LEMPUMELELO EBONAKALO.
Imaski, ama-shampoos, ama-lotion, ama-conditioner, ama-balms, amagwebu, ama-seramu, ama-rinses, ama-gels - konke lokhu kuzovikela, kuvuselele, kugculise, kuthambise, kulungise, kukhanye, ivolumu, ubukhazikhazi ezinwele zakho ezingashintshiwe. Usebenzisa izimonyo ze-BES, uzothola impilo yezinwele zakho nobuhle bangempela. Kubalulekile ukukhumbula ukuthi uchwepheshe onekhono kuphela ongakukhethela ikhambi elilungele wena, ngaphandle kwalokho imali isaphazwa futhi akunamphumela ekhanda lakho.
Izinzuzo zezimonyo zezinwele zase-Italy BES: indlela yobungcweti
I-BES ibilokhu ikhiqiza imikhiqizo yayo iminyaka engama-45, iyithengise emazweni angama-70, futhi inamahhovisi abamele ngokusemthethweni ngamunye wabo.
Izinga eliphakeme elijwayelekile, ukusetshenziswa kobuchwepheshe obuphambili, ukusetshenziswa kwezinto zemvelo kumvumela ukuthi aveze imikhiqizo esezingeni eliphezulu emakethe yomhlaba. Izinzuzo zezimonyo zalolu hlobo:
Ngenxa yomsebenzi oqhubekayo wabasebenzi benkampani, amashalofu ezitolo zethu agcwele izimpahla ezintsha.
Izimonyo ze-Bes zisetshenziswa ngabahlabeleli, abadlali, ababambi be-TV. Kunconywa odokotela kanye nama-stylists.
Kungumholi owaziwayo ekwenzeni imikhiqizo esekela ubuhle bezinwele. Imikhiqizo ye-Bes ingeyesimanje futhi iphephile.
Ukubuka konke kwezimonyo: upende, imaskhi umbala wokukhiya umbala we-midopla, igwebu lokulinganisa izinwele ezilimele Dynamic
Izimonyo zezinwele zomkhiqizo zivezwa ebangeni elibanzi. Lolu uhla oluphelele lwamathuluzi ahlukahlukene axazulula zonke izinhlobo zezinkinga. Abaziwa kakhulu kubo:
I-Lotion yokulahlekelwa izinwele - iyaqinisa, ihambise ama-follicle amaminerali kanye namavithamini adingekayo ekubuyiselweni.
Izimonyo zobungcweti zizoxazulula zonke izinkinga ezihambisana nokunakekelwa kwezinwele
Kunconywe ukufundwa: Amafutha wezinwele ezihlukaniswe izinwele
Ngokuhambisana ne-assortment, ochwepheshe bahlala bekhulisa futhi bithuthukisa ukwakheka kweziqukathi zokufaka. Imvamisa, abalali ngemuva kwemfashini, futhi kwesinye isikhathi ngaphambi kwayo. Ngakho-ke, uma ucabanga ngegama eliphelele lenkampani, elihumusha ngokuthi uBuhle neSayensi, kuba sobala ukuthi abasebenzi nabaphathi bayalixhasa ngokuphelele.
Ngaphezu kwalokho, lo mkhiqizo unokulandelayo:
- Ukuqiniswa kwamakhemikhali ngamakhemikhali kanye nokuncipha kwenani lezinhlobo ezinhlanu ezihlukene.
- Iphalethi engakholeki yabameli bokukhanya.
- Udayi - izinhlobo ezi-6, izithunzi - ezingaphezu kuka-200.
- Iqoqo elikhethekile lemikhiqizo ukukhulisa ukuqina kombala.
- Imigqa ephelele inikezela ukunakekelwa kwezinwele ezisezingeni eliphakeme.
- Imigqa emi-2 ehlinzeka ngesitayela sezinwele zekhono, ukulungiswa okude, ukungabi nesisindo nokuqina.
Ngaphansi kokuphathwa komkhiqizo, ilabhoratri yamakhemikhali iyasebenza, kanye nokukhiqiza kwayo. Njalo ngonyaka, inkampani ibamba "ingqungquthela" enkulu kakhulu, ibeka phambili imibono emisha yama-haircuts, zezinwele nezinhlobo zombala.
Ngenxa yobubanzi obukhulu, inkosi ngayinye ingakha uhlelo ngalunye lokubuyiselwa kwezinwele noma ukubanakekela, kususelwa kuhlobo nedatha yeklayenti ngalinye. Ubuningi bemigqa ehlukahlukene kuzosiza ukuhlinzeka ngezinwele ngakho konke okudingayo, kufaka phakathi amaminerali, amavithamini, izakhi zomzimba, nezinye izinto ezidingwa noma yiziphi izinwele.
Umugqa ngamunye unombala wakhe, okusiza ukuzulazula kangcono ukukhetha kochungechunge oluthile. Lokhu kulula, futhi ngisho nekhasimende uqobo, lizwakalisa isifiso sokuhlinzeka ukunakekelwa kwasekhaya, lizokwazi ukuqonda kalula ukuthi kuphi, kuphi nokuthi kungani. Yini edingeka kakhulu kuye, isibonelo, izinhlukaniso zokugcina. Noma uhlobo luni lwamafutha ongasetshenziswa ukuze ubuyisele ivolumu ezinweleni. Konke lokhu nokunye okuningi kungatholakala ngezindlela eziningi:
- Khuluma ngesihloko esithandekayo nomuntu olungisa izinwele zakho.
- Ukuze ufunde ngokuzimele yonke imigqa nezakhiwo ezinazo.
Ukufundwa okunconyiwe: Ukwelashwa okusebenzayo kwezinwele ezomile kuyaphela. Ukuhlukaniswa okuphezulu kuphetha imaski
Ungaqala ngokulula, kepha ukuhlanganisa okuhle - ukunambitheka. Ubuningi bephunga lokuyenga limnandi nje ... Lezi ngamakhambi, izinongo, izithelo, amajikijolo asendle, nephunga le-lilac, i-apula nolwandle iMedithera.
Idizayini. Lokhu kuhlanganiswa ngeke kudidaniswe nokunye, kungenzeka ukuthi kube khona omunye umuntu we-fashionista naye othanda kakhulu ukuguqula izingubo. Ukufakwa okuthandekayo nokunesitayela ngophawu lomkhiqizo. Uchungechunge ngalunye lungezwa i-zest ekhethekile, ngoba, noma yini umuntu angayisho, babingelelwa ngezingubo.
Ukuthandwa phakathi kwe- "elite" yokwenza izinwele. Ama-stylists amakhulu kakhulu nabalungisa izinwele eYurophu bavame ukusebenzisana nale nkampani. Ngemuva kokuhlola umphumela, omabili amaklayenti namakhosi awo, iningi lathatha isinqumo sokuhlala, kepha alizange liphuthe.
Amanani afinyelelekayo. Ngenxa yokukhiqizwa kwethu, asikho isidingo samanani wenzalo kanye namanani aphezulu. Ngenxa yokuthandwa kwayo nokuhambisana kwayo, le nkampani ingakwazi ukwenza amanani aphansi kunabancintisana nabo. Akudingeki udale amaqhinga amasha okuthengisa, ukuheha amakhasimende amaningi, njengamakhosi azi okuningi ngezimonyo abesebenzisa lolu hlobo isikhathi eside futhi uqobo kuyinjini yezohwebo, etshela futhi ekhombisa izibonelo zawo wonke amathuba we-BES.
Isabelo esicebile kakhulu. Naphezu kobuningi bezinkampani eziqhudelanayo, lena inezindawo ezingama-savilla ezingakholeki futhi ezingenakuphikwa zemibono hhayi nje kuphela, kodwa namathuba wokusebenzisa kwazo. Phakathi kwemigqa yezimonyo, noma ngubani onezinwele eziphilile ngokuphelele, noma ezilimele kakhulu uzokwazi ukuthola umkhiqizo ofanele ongakwazi ukubhekana nanoma yikuphi ukugula kwesikhumba noma izinwele. njalo ngesizini entsha kufakwa izithunzi eziningi epanini, elivele libe ukushaya isizini.
Ubuchwepheshe. Njengoba benemboni yabo yezimboni, ilebhu kanye neyezobuciko, izisebenzi zihlala zinokuthile okufanele zikwenze. Abanye babo, ababhekele ukuqoqa imininingwane ngokususelwa kudatha etholakele, bakhiqize imikhiqizo emisha maduze nje edume kakhulu emakethe yobungcweti. Muva nje, kudayiwe kuye kwaqanjwa okunjalo, okubandakanya izithako zemvelo, kepha ekwelashweni olukhethekile olungalimazi izinwele. Konke lokhu kubuye kuqinisekise ukuthi akusizi ngalutho ukuthi le nkampani ingenye ehola emhlabeni.
Ukufunda okunconyiwe: Ukuqondisa izinwele, kuyaphumelela?
Ezokuphepha. Lokhu ngukhiye obalulekile wendlela yebhizinisi elifanele. Isikhathi ngasinye, ngaphambi kokukhipha noma yimuphi umkhiqizo, kudlula umugqa wazo zonke izinhlobo zezivivinyo, kusuka kokukhohlisayo kanye ne-allergenic kuya kumandla nokulula kokupakishwa. Ngakho-ke, umuntu akufanele akhathazeke ukuthi imikhiqizo esebhodleleni ingalimaza isikhumba noma izinwele nganoma iyiphi indlela.
Ikhwalithi. Inani elikhulu lama-salon wezobuchwepheshe emhlabeni wonke bangaqinisekisa ukuthi amagama afana nekhwalithi ne-BES ahambelana. Uma umphakeli nonjiniyela wethuluzi bethi uzokusindisa kule nkinga noma kuleyo nkinga, kuzoba njalo. Unyaka nonyaka, i-geography yenkampani iyanda, iwine uthando olwengeziwe nokuqashelwa, zombili ngabasebenza ngamakhasimende abo. Akukho kungabaza kwikhwalithi yemikhiqizo, ngoba konke kukhiqizwa kusetshenziswa ubuchwepheshe obufanayo futhi banamathela emithethweni eqinile.
Udumo. Njengoba le nkampani ineminyaka engaphezu kweshumi nambili, futhi yadalwa, noma ngabe izwakala kangakanani, emuva eminyakeni eyinkulungwane edlule, namuhla iyaziwa emazweni angaphezu kuka-70 emhlabeni jikelele.
Ama-gel, ama-rinses, amaserafu, amahlumela, amagwebu, ama-balms, ama-conditioners, ama-lotion, ama-shampoos, omamaski - Zonke lezi zimali zingabuyisela futhi zivikele izinwele, noma ngabe ziphele kangakanani. Ngenxa yezimonyo ze-BES, noma iyiphi intombazane izokwazi ukuthola noma ukubuyisa ubuhle bayo bemvelo, izinwele ezinhle kakhulu nezilungiselelwe kahle, kanye nokuzethemba.
UMLAYEZO WOKUXHUMA KAKHULU
Umbala, emcabangweni wefashini wezinwele udlala indima yokugcina ... Kungabhekwa njengesisekelo sokuvumelana, isizumbulu "somyalezo wothando", ukuxhumana, futhi kubandakanya nezinye izici ezinjengomlingisi nemfashini.
- Ukuxhumana ngoba umbala wezinwele ukhulisa injabulo, ubumnandi, isitayela, ukuzethemba kanye nesigaba sowesifazane ngamunye.
- IHARMONY ngoba umbala wezinwele unamandla okujwayela ithoni yesikhumba, amehlo, okokugqoka, ubucwebe.
- ISIQONDISO ngoba umbala wezinwele ukhombisa imfihlakalo nokuzwela okuphathelene kuphela nabesifazane banamuhla.
- ISITOLO ngoba umbala wezinwele uyindlela yokuzichaza.
- IFASHONI ngoba umbala wezinwele uyisitayela nemfashini.
Umbala nobumnandi
Umbala wesikhathi esidlule wawungumbala obukhulu, obunzima futhi obuthuntu. Kwakuyindalo yaphakade, ihlala ifana futhi ingashintshi futhi ilimaza nefayibha lezinwele. I-BES HI-FI HAIR Color ngumbala wanamuhla, owenziwe ukukhanya nokuqhathanisa, nocwaningo olwazi ngezinto ezinhlobonhlobo. Okokuqala nje ukuhlonipha ngokuphelele ukwakheka kwezinwele. Kusuka kwimibala yemvelo kuya emathinini kagwayi, kusuka kokubomvu okugqamile nokunothile kuya kumama ayigugu wethile, kusuka kokubomvu okukhazimulayo kuya kokhokho begolide obuvumelanayo, ikhwalithi nomphumela wazo okuhlala kuphenduka ubukeke obuhle. Umthunzi ngamunye uqinisekisa ukulinganisela okuphathekayo kokwezinwele nokuhlelekile, ngaleyo ndlela kuhlanganiswe umbala ngombala ogcwele.
Uyini umehluko phakathi kwezimonyo zobuchwepheshe zokunakekelwa kwezinwele kusuka kokujwayelekile?
Umehluko omkhulu phakathi kwamathuluzi anjalo ukukhiqizwa kwawo. Ngokuyinhloko, izimonyo zobungcweti zikhiqizwa emafektri asemithi, akhombisa ikhwalithi ephezulu nokulawula ngokucophelela. Imikhiqizo yezinwele zeLisap idume kakhulu lapha.
Uma kuqhathaniswa nama-shampoos ajwayelekile, omamaski, ama-conditioners, asezinombolweni ezinkulu kumashalofu wesitolo, izimonyo zobungcweti zikhiqizwa ngohlobo olunqunyelwe. Uyakwazi ukuxazulula izinkinga ezinkulu zezinwele futhi kuyabiza impela.
Izinto zokusetshenziswa okwenziwe ngazo le mikhiqizo zifanelwe ukunakwa ngokukhethekile. Cishe zonke zazo zinezakhi zemvelo ezivame ukukhula endaweni ethile ehlanzekile yomhlaba. Ukuqoqwa kwezithako ezisebenzayo ekunakekelweni okuphezulu kuphezulu kakhulu kunaleyo mikhiqizo enzelwe umphakathi jikelele. Ngalesi sizathu, kangaki futhi isikhathi eside ungasebenzisa izimonyo ezinjalo, kungcono ukubuza uchwepheshe.
Izinzuzo eziphambili
Ukunakekelwa kwezinwele esikulungele ukukunikeza i-salon ubuhle kungatholakala ekhaya, uma usebenzisa izindlela ezikhethekile. Zinezinzuzo eziningi ngaphezu kwezijwayelekile. Njengomthetho, zikluliwe ngokucacile ngokwenhloso yazo, zinezindawo zokupholisa, njengoba zenziwa ngesisekelo sezinto zemvelo. Futhi ekwakhiweni kwawo kunezithako ezisebenzayo ezenza imisebenzi ethile.
Izimonyo zobungcweti cishe akunakwenzeka ukuthola ezitolo ezijwayelekile. Imvamisa, isatshalaliswa kuma-salon ubuhle, izitolo ezikhethekile noma ezithengisayo zenkampani, imitholampilo yobuhle kanye nezikhungo. Lapha ungathola nezeluleko zesazi ngenkinga ethile ehlobene nokunakekelwa kwezinwele.
